Lineup Systems, makers of the world’s #1 advertising sales platform Adpoint, today announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralize its advertising sales technology on one platform. The publisher chose Lineup for its multichannel advertising sales expertise and system capabilities.
5 Steps to Kick-Start a Winning CRM Strategy for Your Media Business
If I had a dollar for each time an executive from a media company had asked me: “What can I do TODAY to grow my revenue?” – I’d be a very rich man. While, I always encourage them to take a good hard look at a true media sales solution like Adpoint, I acknowledge that many media companies need to ‘right their ships’ and grow revenue immediately before they can invest in the technology required to take their businesses to the next level. Unfortunately, there is no silver bullet to growing revenue in today’s market. There are several practical actions publishers can take to quickly make positive changes to their businesses, which I’ve seen work successfully. One action I frequently recommend is establishing a real CRM strategy.
New Mobile App Enables Advertising Sales Teams to Close Deals, Manage Orders, and Monitor Sales Performance On-the-Go
BROOMFIELD, Colo. - Lineup Systems, a leading provider of advertising sales technology, today introduced Adpoint Go. Adpoint Go is a mobile app that provides advertising sales teams with real-time access to Adpoint CRM on their Android or iOS smartphones or tablets enabling sales to close deals, manage orders, and monitor sales performance on-the-go.
According to Advertising Age reporter Michael Sebastian, today’s advertisers are no longer satisfied with a simple print ad and digital real estate on a website. They’re demanding that publishers apply reams of data to target their ads, and they want to see those ads appearing within a stream of editorial content while being promoted via social media. And they’re squeezing publishers on the price every step of the way.1
How to Ensure You Get the Right Advertising Sales Platform
By Louis Cicio
If you’re like most media companies, you’ve grown either through acquisition or by developing a diverse range of media options. Either way, your growth most likely has created complex technology stacks of systems that are expensive to maintain and incapable of integrating with one another. As a result, you have limited visibility into the health of your business and no single place to store your customer information.
Publishing group to use one system to manage every aspect of advertising sales for 30 magazines
BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp. plans to redefine its multichannel advertising sales capabilities by deploying Lineup’s cloud-based advertising sales platform Adpoint, a solution that can be accessed from any device keeping advertising sales reps in front of potential advertisers. With Adpoint, Bonnier Corp. will be able to optimize business performance by leveraging one platform to manage every aspect of its multichannel advertising sales and finance process for 30 magazines.
Platform Will Mobilize Sales and Provide State-of-the Art Tools to Generate New Business
BROOMFIELD, Colo. – Lineup Systems today announced that the Pittsburgh Post-Gazette has selected Lineup’s advertising sales platform Adpoint to power its advertising revenue growth strategy by moving to a cloud-based, multichannel advertising sales solution. Accessible from any device, Adpoint will mobilize the paper’s advertising sales reps and provide them with state-of-the art sales tools to generate new business opportunities.
How Media Companies Are Using Technology
by Ben Ganje, Lineup Systems
Ask anyone working in the media industry and they will tell you, the times have changed. In fact, the modern media landscape has been altered so dramatically and been written about so profusely that nearly anyone you ask will have an opinion on the downfall of traditional news organizations. Yet, what’s not talked about enough are the success stories. The new approaches and initiatives that are turning the tide for media companies who have not only understood the new media world, but have put progressive strategies in place and invested in technology to exploit new revenue opportunities. Let’s look at three key trends and the tools that are making the difference between failing and thriving.
The commercial division of the London Evening Standard and the Independent, deploys Lineup Systems’ Adpoint solution to support multi-channel sales growth and increase operational efficiencies.
ESI Media, a UK publisher and owner of the London Evening Standard, the Independent and London Live brands, has gone live with Adpoint, the world’s leading advertising sales platform, from Lineup Systems. The move sees the retirement of several disparate legacy systems in favor of a fully-integrated single system solution across its multi-channel media ad operations.
As published in Marketing Tech Insights’ February Cover Story by Jasmin Alic
A constant myriad of revolutionary advancements has swarmed the advertising market since the dawn of Y2K, impacting the way business is conducted and products are sold. Despite these radical changes, ad sales technology had not evolved at the same pace. It took Lineup Systems with its all-round advertising eco-system to change that.