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Lineup announce first customer in German speaking media market

  • Global publisher Russmedia to implement Lineup advertising sales solutions at locations in Austria, Romania and Hungary
  • Lineup partner ppi Media will implement the first Lineup project in the German speaking market

International publisher Russmedia, headquartered in Austria, have chosen to implement Lineup Systems’ web based advertising sales solutions. By deciding on Lineup, Russmedia is taking a decisive leap towards a digital future. Lineup’s AdPoint solution not only handles commercial processes, but is also equipped with an integrated CRM, booking and finance system which streamlines the entire advertising process environment. Its state-of-the-art and sales-driven architecture will enable Russmedia’s sales team to put together and close advertising business on market-driven and sophisticated ad packages.

“We are delighted by Russmedia’s decision and will be working closely with our partner ppi Media to deliver a successful solution for Russmedia”, said Michael Mendoza, CEO at Lineup. “This is a key strategic step for Lineup. We are very focused on working with ppi Media to provide our world class products and expertise to the German speaking markets.”

ppi Media is the sales and implementation partner for Lineup in the German speaking region and brings great expertise in European publishing. Russmedia can rely on the professional expertise of ppi Media throughout the implementation process from the specification phase through installation right up to going live with this multi-channel system. “We are very excited to be implementing this solution at Russmedia and pleased by the trust they have shown in us,” says Norbert Ohl, Managing Director at ppi Media.

Russmedia and ppi Media have partnered successfully on numerous projects over the years. Markus Raith, Managing Director at Russmedia, is certain that by working together Lineup’s state-of-the-art ad and CRM system AdPoint will be implemented successfully; “We are looking forward to working together on this new project. AdPoint’s diverse array of functions combined with ppi Media’s expertise and Russmedia’s experience in being an innovative leader ensure that this project will be implemented smoothly”.

Michael Mendoza

Lineup CEO Michael Mendoza

Markus Raith

Russmedia Managing Director Markus Raith

 

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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