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Lineup delivers innovative ERP, sales, and subscription management solutions to help growth-focused media companies solve operational challenges and identify revenue opportunities.

Since our company was first founded in 2009, our game-changing sales and revenue management tools, Adpoint and Amplio, have been supporting some of the world’s biggest and best-known media organizations.


Put simply, we’re the experts in end-to-end media sales solutions.

Industry Experts

Our knowledge of the media and advertising sectors, strong software experience, and extensive product capabilities ensure Lineup is the perfect partner for growing media businesses like yours.

Speak from Experience

We started in your shoes. We too were struggling to find ways to sell more, spend less, and drive greater efficiencies within our media teams. We have over 600 years of combined media experience within our product and deployment teams.


By channeling our unique understanding of the challenges faced by our industry, we set about designing solutions that push the boundaries of market potential and empower greater operational excellence across the board.

Innovative & Pioneering

Our tools are designed to support any media business, at any stage of its growth. They can be tailored and configured to meet the unique requirements of the organization and their end-users – even if, and especially when, those needs change.



Innovation is a constant evolving force in the media sector. Media companies need strategic partners who have the technology understanding, media specialism and investment capabilities to provide them with tailored technology solutions that can effectively help future proof their business, creating value.

This is why we created Adpoint, our flagship media sales solution. It was the first of its kind and continues to dominate the industry because it is the only system that truly reflects and responds to the changing needs of publishers and their commercial goals. Add to this Amplio our new audience monetization and subscriptions solution and we cover all of the mission critical commercial solutions a modern media company needs.

We boast a team of specialists that I am really proud of, who are dedicated to keeping ahead of the pace of technology change to ensure our suite of products remain relevant and cutting edge for our customers. It is critical for us that Lineup delivers increasingly advanced functionality in line with the demands of today’s changing media landscape – particularly as our clients grow their digital capabilities.

Our ambitious product roadmaps demonstrate our commitment to continual development and long-term collaborations with our clients. Our community portal, our annual two-day Global User Conference, and our various other engagement initiatives promote the sharing of ideas, concepts, and challenges amongst like-minded peers.

We can’t wait to show you what’s in Lineup’s pipeline, what it means for the future of advertising & subscriptions on a global scale and, more importantly, what it can do for your business now and in the future.

I look forward to seeing how we can support your organization now and in the years ahead, or even seeing you at our annual user conference!

Chris Spalding, CEO


With decades of combined media industry experience between them, our leadership team understands the challenges facing modern media organizations – and, crucially, how to overcome them.

Chris Spalding

Chief Executive Officer

Chris is a member of the Lineup Board. He’s responsible for day-to-day company management – including global operations, marketing, and sales – and formulating the strategic direction of the company. Drawing upon his commercial experience in the FMCG, leisure, SaaS and media industries, Chris is passionate about people and continues to build winning teams.

Michael Mendoza

Founder & Chief Innovation Officer

Before launching Lineup in 2009, Michael was Global IT Director for Metro International, the global media company that introduced the concept of free news. It was during his time here that he devised Adpoint, the industry’s first end-to-end media sales system, and subsequently launched it to the international media market.

Diane Bradshaw

Director of Finance

Susan MacDonald

Chief Revenue Officer

Susan is responsible for driving Lineup’s international commercial strategy as well as overseeing our global sales team. Susan brings extensive experience in driving top-line revenue growth, opening new markets, gaining market share and account management. An effective people manager, she excels in building large, diverse teams focused on achieving a single mission.

Dawn Briddon

Director of Product

As Director of both Product and Marketing, Dawn Briddon oversees the entire lifecycle of the Lineup product portfolio, defining the strategic product plan and driving the successful execution of this strategy from concept to market launch and adoption. Prior to joining Lineup, Dawn held several leadership roles as Marketing Director/CMO where she was responsible for increasing revenue growth and industry share for several pioneering global media organizations.

Rob Hesmondhalgh

Chief Information Officer

For the last 20 years, Rob’s focus has been working globally to build and transform delivery organizations in media technology companies. Now, Rob oversees the technical teams within Lineup. He is also responsible for compliance and security, including internal information security, the attainment and maintenance of audits and certifications (ISO27001, ISAE3402, PCI), and regulatory compliance.

Stephanie King

Head of People and Culture

Steph is a Head of People and Culture at Lineup. She is passionate about developing a strong People Strategy and enabling people to achieve successes by finding out what fulfils them. Her 15 years’ experience in luxury retail, banking, advertising, media and technology space lends itself to the role.


Lineup values our team not only for the work we put in to make our company and ourselves successful, but for the diversity, perspectives, and experiences each person brings to the table. As part of our wellbeing initiatives, our offices organize charity days, sports days, and happy hours to encourage team members to socialize outside the office environment.


Who can use your systems?

Our systems are designed for use by three primary groups: agencies, publishers, and their customers (via our Self-Service suite of tools). They are designed to simplify the media sell across all channels and all departments, reducing operational complexity and giving media companies much-needed agility in an industry that’s ever-changing.

Do your systems cater for all media channels?

Yes. Our flagship software, Adpoint, has been developed with multichannel capabilities to ensure our clients can manage their orders and workflows from one end-to-end application. To account for any and every order you might want to offer and place, our order management module supports digital, DOOH, print, events, broadcasting, and outdoor advertising.

Who do you work with?

Our products can be adapted and configured to suit media companies anywhere in the world. We have great relationships with some of the media industry’s biggest organizations, including Singapore Press Holdings, ESI Media, Vocento, Hearst Magazines, Gannett, and Time Out, to name just a few. Read more about our customers here.

How are your systems deployed?

Depending on your requirements, our products are fully customizable to suit your existing processes and additional solutions are available if you have specific or more complex needs. We’ll work with you to ensure that your software fits seamlessly into your existing systems and processes from launch. Learn more about Lineup’s Implementation process.

Will you teach our teams how to use your systems?

Yes. We will train your technical teams and Super Users, who will then adopt a “train the trainer” approach to deliver in-house training to end-users that reflects your business processes.

For Adpoint specifically, we offer a series of e-learning courses via our dedicated training suite, Adpoint Academy. These pre-recorded seminars, which can only be accessed by our customers, help our users explore the software’s capabilities in more detail. We can also provide bespoke training, either online or at your premises. More information on our training options can be found on our Support page.

What integrations are available?

We have partnered with every major publishing system – including Salesforce, Google Ad Manager, and Office 365 – to ensure our solutions fit seamlessly into your existing ecosystem. We also release new integrations as part of our regular product updates. You can view a full list of our integrations here.


Browse news, developments, and industry insights from the Lineup team.