About Lineup

Lineup delivers innovative ERP, sales, and subscription management solutions to help growth-focused media companies solve operational challenges and identify revenue opportunities.

Since our company was first founded in 2009, our game-changing sales and revenue management tools, Adpoint and Amplio, have been supporting some of the world’s biggest and best-known media organizations.

WHY WORK WITH US?

Put simply, we’re the experts in end-to-end media sales solutions.

Industry Experts

Our knowledge of the media and advertising sectors, strong software experience, and extensive product capabilities ensure Lineup is the perfect partner for growing media businesses like yours.

Speak from Experience

We started in your shoes. We too were struggling to find ways to sell more, spend less, and drive greater efficiencies within our media teams. We have over 600 years of combined media experience within our product and deployment teams.

Knowledgeable

By channeling our unique understanding of the challenges faced by our industry, we set about designing solutions that push the boundaries of market potential and empower greater operational excellence across the board.

Innovative & Pioneering

Our tools are designed to support any media business, at any stage of its growth. They can be tailored and configured to meet the unique requirements of the organization and their end-users – even if, and especially when, those needs change.

OUR CLIENTS

INNOVATION

Innovation is a constant evolving force in the media sector. Media companies need strategic partners who have the technology understanding, media specialism and investment capabilities to provide them with tailored technology solutions that can effectively help future proof their business, creating value.

This is why we created Adpoint, our flagship media sales solution.  It was the first of its kind and continues to dominate the industry because it is the only system that truly reflects and responds to the changing needs of publishers and their commercial goals. Add to this Amplio our new audience monetization and subscriptions solution and we cover all of the mission critical commercial solutions a modern media company needs.

We boast a team of specialists that I am really proud of, who are dedicated to keeping ahead of the pace of technology change to ensure our suite of products remain relevant and cutting edge for our customers.   It is critical for us that Lineup delivers increasingly advanced functionality in line with the demands of today’s changing media landscape – particularly as our clients grow their digital capabilities.

Our ambitious product roadmaps demonstrate our commitment to continual development and long-term collaborations with our clients. Our community portal, our annual two-day Global User Conference, and our various other engagement initiatives promote the sharing of ideas, concepts, and challenges amongst like-minded peers.

We can’t wait to show you what’s in Lineup’s pipeline, what it means for the future of advertising & subscriptions on a global scale and, more importantly, what it can do for your business now and in the future.

I look forward to seeing how we can support your organization now and in the years ahead, or even seeing you at our annual user conference!

Chris Spalding, CEO

OUR TEAM

With decades of combined media industry experience between them, our leadership team understands the challenges facing modern media organizations – and, crucially, how to overcome them.

Chris Spalding

Chief Executive Officer

Chris Spalding  

Chief Executive Officer

Chris is a member of the Lineup Board. He’s responsible for day-to-day company management – including global operations, marketing, and sales – and formulating the strategic direction of the company. Drawing upon his commercial experience in the FMCG, leisure, SaaS and media industries, Chris is passionate about people and continues to build winning teams.

Michael Mendoza

Founder & Chief Innovation Officer

Michael Mendoza  

Founder & Chief Innovation Officer

Before launching Lineup in 2009, Michael was Global IT Director for Metro International, the global media company that introduced the concept of free news. It was during his time here that he devised Adpoint, the industry’s first end-to-end media sales system, and subsequently launched it to the international media market.

Darren Hart

Chief Financial Officer

Darren Hart  

Chief Financial Officer

Darren is responsible for planning, implementing and managing all financial activities, and plays a vital role in informing the board’s strategic decision making, which in turn underpins Lineup’s growth plan. Prior to Lineup, Darren held CFO roles in both large corporates and PE backed businesses, most of which were in the technology sector.

Dawn Briddon

Director of Product

Dawn Briddon  

Director of Product & Marketing

As Director of both Product and Marketing, Dawn Briddon oversees the entire lifecycle of the Lineup product portfolio, defining the strategic product plan and driving the successful execution of this strategy from concept to market launch and adoption. Prior to joining Lineup, Dawn held several leadership roles as Marketing Director/CMO where she was responsible for increasing revenue growth and industry share for several pioneering global media organizations.

Markus Feldenkirchen

President, Sales, North America

Markus Feldenkirchen  

President, Sales, North America

Markus is leading Lineup’s expansion into North America. Reporting to the Chief Operating Officer, he is responsible for creating sales plans, growing revenue, and building relationships with media businesses in the territory. Using the experience he gained whilst working for various media and technology companies in the US, Markus manages all ongoing sales activity, including pipeline forecasting, organizational mapping, contract negotiations and proposals.

Colin Byers

Global Deployment Director

Colin Byers  

Global Deployment Director

Colin Byers leads Lineup’s Deployment Team that serves our customers in North America, Europe, and Australia. Colin and his department work with new and existing customers to plan and manage their journey onto Lineup’s platform. Once a customer is live, the Deployment team handles any further enhancements, developments, and changes.

Rob Hesmondhalgh

Chief Information Officer

Rob Hesmondhalgh  

Chief Information Officer

For the last 20 years, Rob’s focus has been working globally to build and transform delivery organizations in media technology companies. Now, Rob oversees the technical teams within Lineup. He is also responsible for compliance and security, including internal information security, the attainment and maintenance of audits and certifications (ISO27001, ISAE3402, PCI), and regulatory compliance.

Susan Macdonald

VP, International Sales & Global Marketing

Susan MacDonald  

International Sales Director

Susan is responsible for driving Lineup’s international commercial strategy as well as overseeing our global sales team. Susan brings extensive experience in driving top-line revenue growth, opening new markets, gaining market share and account management. An effective people manager, she excels in building large, diverse teams focused on achieving a single mission.

FREQUENTLY ASKED QUESTIONS

Our systems are designed for use by three primary groups: agencies, publishers, and their customers (via our Self-Service suite of tools). They are designed to simplify the media sell across all channels and all departments, reducing operational complexity and giving media companies much-needed agility in an industry that’s ever-changing.
Yes. Our flagship software, Adpoint, has been developed with multichannel capabilities to ensure our clients can manage their orders and workflows from one end-to-end application. To account for any and every order you might want to offer and place, our order management module supports digital, DOOH, print, events, broadcasting, and outdoor advertising.
Our products can be adapted and configured to suit media companies anywhere in the world. We have great relationships with some of the media industry’s biggest organizations, including Singapore Press Holdings, ESI Media, Vocento, Hearst Magazines, Gannett, and Time Out, to name just a few. Read more about our customers here.

Depending on your requirements, our products are fully customizable to suit your existing processes and additional solutions are available if you have specific or more complex needs. We’ll work with you to ensure that your software fits seamlessly into your existing systems and processes from launch. Learn more about Lineup’s Implementation process.

Yes. We will train your technical teams and Super Users, who will then adopt a “train the trainer” approach to deliver in-house training to end-users that reflects your business processes.
For Adpoint specifically, we offer a series of e-learning courses via our dedicated training suite, Adpoint Academy. These pre-recorded seminars, which can only be accessed by our customers, help our users explore the software’s capabilities in more detail. We can also provide bespoke training, either online or at your premises. More information on our training options can be found on our Support page.

We have partnered with every major publishing system – including Salesforce, Google Ad Manager, and Office 365 – to ensure our solutions fit seamlessly into your existing ecosystem. We also release new integrations as part of our regular product updates. You can view a full list of our integrations here.

LATEST PUBLICATIONS

Browse news, developments, and industry insights from the Lineup team.

Finance Terms: Different Names, Same Concepts

As a finance professional, you probably use basic finance and accounting terms regularly when communicating with people outside your media company. For the most part, there’s very little confusion…

Lineup spends a day at Mudchute Farm in London 

As a global company, Lineup recognizes the importance of local community, and we contribute to ours – widespread though they may be! – whenever we can. With a pause during Covid-19, Lineup employees…

CRM: It’s About More Than Just Sales

Media organizations often focus on sales teams when thinking about the benefits of their CRM solution. But there’s much more to a CRM than simply meeting your company’s sales needs. In fact, a CRM…

Subscription Trends 2022 Mockup

The Top 7 Subscriptions Trends for Publishers to Watch

Pandemic-induced lockdowns certainly accelerated the demand for added-value content – but in our opinion, the industry was always going to go this way. Inevitable though it was, the rise of the subscription economy…