About Lineup
Lineup delivers innovative ERP, sales, and subscription management solutions to help growth-focused media companies solve operational challenges and identify revenue opportunities.
Since our company was first founded in 2009, our game-changing sales and revenue management tools, Adpoint and Amplio, have been supporting some of the world’s biggest and best-known media organizations.
WHY WORK WITH US?
Put simply, we’re the experts in end-to-end media sales solutions.
Industry Experts
Our knowledge of the media and advertising sectors, strong software experience, and extensive product capabilities ensure Lineup is the perfect partner for growing media businesses like yours.
Speak from Experience
We started in your shoes. We too were struggling to find ways to sell more, spend less, and drive greater efficiencies within our media teams. We have over 600 years of combined media experience within our product and deployment teams.
Knowledgeable
By channeling our unique understanding of the challenges faced by our industry, we set about designing solutions that push the boundaries of market potential and empower greater operational excellence across the board.
Innovative & Pioneering
Our tools are designed to support any media business, at any stage of its growth. They can be tailored and configured to meet the unique requirements of the organization and their end-users – even if, and especially when, those needs change.
OUR CLIENTS
INNOVATION
Innovation is a constant evolving force in the media sector. Media companies need strategic partners who have the technology understanding, media specialism and investment capabilities to provide them with tailored technology solutions that can effectively help future proof their business, creating value.
This is why we created Adpoint, our flagship media sales solution. It was the first of its kind and continues to dominate the industry because it is the only system that truly reflects and responds to the changing needs of publishers and their commercial goals. Add to this Amplio our new audience monetization and subscriptions solution and we cover all of the mission critical commercial solutions a modern media company needs.
We boast a team of specialists that I am really proud of, who are dedicated to keeping ahead of the pace of technology change to ensure our suite of products remain relevant and cutting edge for our customers. It is critical for us that Lineup delivers increasingly advanced functionality in line with the demands of today’s changing media landscape – particularly as our clients grow their digital capabilities.
Our ambitious product roadmaps demonstrate our commitment to continual development and long-term collaborations with our clients. Our community portal, our annual two-day Global User Conference, and our various other engagement initiatives promote the sharing of ideas, concepts, and challenges amongst like-minded peers.
We can’t wait to show you what’s in Lineup’s pipeline, what it means for the future of advertising & subscriptions on a global scale and, more importantly, what it can do for your business now and in the future.
I look forward to seeing how we can support your organization now and in the years ahead, or even seeing you at our annual user conference!
Chris Spalding, CEO
OUR LEADERSHIP
Chris Spalding
Chief Executive Officer
Chris Spalding
Chief Executive Officer
Michael Mendoza
Founder & Chief Innovation Officer
Michael Mendoza
Founder & Chief Innovation Officer
Darren Hart
Chief Financial Officer
Darren Hart
Chief Financial Officer
Darren Hart
Chief Financial Officer
Darren Hart
Chief Financial Officer
Susan Macdonald
Chief Revenue Officer
Susan MacDonald
Chief Revenue Officer
Susan Macdonald
Chief Revenue Officer
Susan MacDonald
Chief Revenue Officer
Dawn Briddon
Director of Product
Dawn Briddon
Director of Product
Rob Hesmondhalgh
Chief Information Officer
Rob Hesmondhalgh
Chief Information Officer
OUR TEAM
Lineup values our team not only for the work we put in to make our company and ourselves successful, but for the diversity, perspectives, and experiences each person brings to the table. As part of our wellbeing initiatives, our offices organize charity days, sports days, and happy hours to encourage team members to socialize outside the office environment.
FREQUENTLY ASKED QUESTIONS
Depending on your requirements, our products are fully customizable to suit your existing processes and additional solutions are available if you have specific or more complex needs. We’ll work with you to ensure that your software fits seamlessly into your existing systems and processes from launch. Learn more about Lineup’s Implementation process.
Yes. We will train your technical teams and Super Users, who will then adopt a “train the trainer” approach to deliver in-house training to end-users that reflects your business processes.
For Adpoint specifically, we offer a series of e-learning courses via our dedicated training suite, Adpoint Academy. These pre-recorded seminars, which can only be accessed by our customers, help our users explore the software’s capabilities in more detail. We can also provide bespoke training, either online or at your premises. More information on our training options can be found on our Support page.
We have partnered with every major publishing system – including Salesforce, Google Ad Manager, and Office 365 – to ensure our solutions fit seamlessly into your existing ecosystem. We also release new integrations as part of our regular product updates. You can view a full list of our integrations here.
LATEST PUBLICATIONS

How Media Companies Are Shaking Up Subscriptions (With Ads)
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…

Why Automation is One Disruption Publishers Should Embrace
Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…

A sports day for Lineup’s London team
Last Friday saw the return (at last!) of the London office summer party. This year was a sports day and picnic, and luckily, we picked one of the warmest days of the year so far! The team congregated at one…

A Subscriber’s Journey: Why Are Nurturing Loops Essential?
After seeing subscriptions soar in the earlier stages of the Covid-19 pandemic, media companies are now focusing on keeping their current audiences engaged. When lockdowns and work-from-home arrangements were widespread…