Our reporting and analytics suite provides a single source of truth for multichannel media businesses. Make the most of your data and maximize revenue with Adpoint Analytics.
Modern analytics software that will grow your business
The single most important strategy for increasing revenue is to make it easier for salespeople to book orders. This is difficult when a media company has poor data hygiene.
Disparate legacy systems were never designed to handle the increased volumes of data media companies are now experiencing. They only give partial visibility of various revenue streams, and weigh staff down with time consuming data entry requirements.
The result?
- Poor data hygiene
- Increased risk of errors and discrepancies
- Lower productivity and lost revenue
Relying on several systems prevents you from seeing a holistic performance review and making strategic business decisions. Customer analysis, competitor data and new lead opportunities are also more likely to go missing, which is just revenue slipping through your fingers.
Analysis tools all in one place
When you’re collecting reams of data, you need a system that’s equipped to handle it. After all, it’s not about the amount of data you collect, but how you use it.
That’s why we designed our media sales software, Adpoint, with 360 analytics. Adpoint Analytics is the most powerful advertising analytics solution on the market, providing publishers with a 360-degree view of your sales, operations, and finances – all in one place.
Built in reports
Tailored data visualization
Customizable dashboards
Create your own reports
Easy dispatch
Collect and share crucial data
Benefits of Adpoint Analytics
Provides a single source of truth for the entire organization
Optimizes sales processes and boosts revenue growth
Unprecedented data insights for timely and relevant decision making
Provides a single source of truth for the entire organization
Optimizes sales processes and boosts revenue growth
Unprecedented data insights for timely and relevant decision making
The complete picture at your fingertips
Adpoint Analytics gives you a complete picture across your entire multichannel sales organization in one reporting solution.
Our advertising analytics software combines information from all advertising channels to provide powerful insights into customer behavior, product performance, channel effectiveness, and company finances. By providing you with your own set of first party data, it improves monetization and ensures your business will continue to thrive in a cookieless future.
This comprehensive reporting engine connects seamlessly with all Adpoint modules to create a complete analytical workspace for customers in our ecosystem. This fully configurable, intuitive system empowers you to drill down into the details for greater insights so that you can utilize your data to maximize revenue.
360 Analytics brings the features your organization needs to gain valuable insights into your business, including customers, activities, sales, production, and finance.
Built-in reports covering CRM, OMS and finance data
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Our pre-defined reports can provide full analytics across all your channels, products, and brands. The module’s analytics capabilities include activity tracking, pipeline movements, sales conversion tools, and performance tracking against budgets, targets, and pre-defined KPIs. Permissions can be set to ensure users can only see data relating to their business units.
Tailored data
visualization
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With 360 Analytics, you’re not bound by our vision of what you should see. The intuitive, drag-and-drop style dashboards within our advertising reporting software can be customized with the data that really matters to your teams, in formats that make sense to them. The result? Fast access to multi-media ad sales intelligence to help your staff spot spend dips, find upsell opportunities, or flag up sales at risk.
Customizable
dashboards
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You can configure reports to load automatically on commonly accessed pages outside of your reporting module in 360 Analytics. For example, you can specify that a certain report loads automatically on a user’s homepage. Super-users can create reports and charts which can be picked up and used by other users, so not everyone needs to be familiar with how to use this functionality.
Create your
own reports
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Custom reports can be set up quickly and easily in 360 Analytics – by your developers or ours – and configured to include data imported from different SQL data sets. What’s more, the system’s intelligent testing agent will run automated checks after these reports have been deployed to identify any errors and highlight any bad data.
Easy
dispatch
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Forget downloading and emailing documents manually. With 360 Analytics, you can set your preferred reports to run at scheduled intervals (weekly, monthly, quarterly, annually, or at custom times). You can then ask the software to automatically dispatch these documents to a list of internal or external contacts.
Collect and share
crucial data
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Whether sent out manually or automatically, the reports generated by Adpoint Analytics will contain business-critical information that will help teams in all departments make better decisions and use their resources more efficiently. Users at all levels will benefit from the impressive insights generated by our advertising analytics solution.
Discover how you can increase revenue, reduce your tech costs and help your salespeople become more efficient
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