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Lineup Systems today announced that their highly-anticipated subscriptions platform Amplio is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high cost and disparate data.  

“The subscription system needs for the modern media companies have grown and changed dramatically in recent years,” said Founder and Amplio creator Michael Mendoza. “We see our customers struggling to implement systems that are not designed for media companies, or try to retrofit legacy subscription platforms. Amplio was launched to specifically help media companies to use their data and our technology to grow their total reader revenue – far outperforming these generic or legacy systems.” 

Amplio launches with a full set of revenue and product management features, plus several out-of-the-box integrations. The system includes no-code product and package configuration, a drag-and-drop nurture campaign creator, and a full finance suite. This modern approach will significantly reduce time and development resources needed for subscription management. 

In addition to these much-needed features, Amplio boasts a unique “Single Customer View” that compiles a registered user’s complete history of interactions with a publication across advertising and subscription channels. This feature unlocks unique segmentation opportunities long talked about in the media industry, but previously elusive.  

Longstanding relationships with top global publishers using Adpoint, Lineup’s multichannel advertising management system, played a key role in the development of Amplio. 

“Organizations that have already reduced total cost of ownership on the advertising side with an end-to-end system like Adpoint are keen to do the same on the subscriptions side,” said Director of Product and Marketing, Dawn Briddon. “We’ve intentionally involved those same organizations from the beginning of this process to ensure we’re relieving the most important pain points and delivering unquestionable value from day one.” 

About Lineup

Lineup Systems is the leading global provider of media sales technology. Its cloud-based system,-¯Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.