6th ANNUAL CONFERENCE
Maximise Advertising & Building Audience
Another fantastic customer leadership event concludes, with experts, customers and partners of the Lineup Community coming together to share experiences, trends and insights of the media industry.
6th ANNUAL CONFERENCE
Maximise Advertising & Building Audience
Another fantastic customer leadership event concludes, with experts, customers and partners of the Lineup Community coming together to share experiences, trends and insights of the media industry.
ABOUT THE EVENT
Lineup’s exclusive customer leadership conference, ‘Maximise Advertising and Building Audience’ returned in October 2022, with industry experts, customer leaders and partners of the Global Lineup Community collaborating together to discuss the future of media.
We’ve learnt some invaluable insights and strategies, from how to leverage total customer value approaches in an effort to drive increased revenue, to strategies you can implement to better protect your organisation from the increasing threat of cybercrime. In addition to these discussions, we’ve seen some exclusive deep-dive demos of how Lineup solutions can be leveraged to achieve success, and how consolidating your technology stack, improving reporting, and reducing your total cost of ownership will ultimately drive more revenue.
Check out detailed information below on what we covered over the course of the 2-day conference.
Lineup’s exclusive customer leadership conference, ‘Maximise Advertising and Building Audience’ returned in October 2022, with industry experts, customer leaders and partners of the Global Lineup Community collaborating together to discuss the future of media.
We’ve learnt some invaluable insights and strategies, from how to leverage total customer value approaches in an effort to drive increased revenue, to strategies you can implement to better protect your organisation from the increasing threat of cybercrime.
In addition to these discussions, we’ve seen some exclusive deep-dive demos of how Lineup solutions can be leveraged to achieve success, and how consolidating your technology stack, improving reporting, and reducing your total cost of ownership will ultimately drive more revenue.
Check out detailed information below on what we covered over the course of the 2-day conference.
ATTENDEES
WHAT WE LEARNT
The annual conference featured action-oriented workshops, exciting main stage sessions, a deep-dive into Lineup’s product roadmap, and plenty of opportunities to network and collaborate with a global community of Lineup customers and partners.
DAY 1
The media landscape to 2030
Control your data to maximise your revenue: The Ozone Project, a collaboration between British publishers
Proven strategies that can revolutionise your bottom line
How to optimise sales enablement opportunities to increase revenue
How to respond to cyber criminals targeting media companies
Creating a healthy workplace culture post-COVID
Diversification strategies to drive new revenue opportunities
Breakout Sessions
Track 1: Understand your data
Justin Pearse, New Digital Age, and Michael Mendoza, Lineup, lead track one of our breakout sessions, looking at how publishers need to utilize data to accelerate digital transformation. Discussions explored how if you have data insights and can engage audiences better, grow reader revenue and reinvent advertising in the post-third-party cookie era, then you will really take advantage of this moment in time.Track 2: Strategies to improve cyber security
Our very own Rob Hesmondhalgh, Dan Arnott and Jirka Burian, lead discussions in track 2, looking at common threats and vulnerabilities publishers face with the rise in cybercriminals, as well as discussing the measures you can put in place to limit risk to your organisation.Track 3: Think Local, Act Global
Our final track of the breakout sessions was hosted by Susan Macdonald, our Chief Revenue Officer, who lead discussions on how using global processes and systems can help you scale operations quickly and efficiently, whilst simultaneously managing costs.Subscription Innovations
DAY 2
Amplifying Adpoint to drive business growth
Amplio Show & Tell
The Lineup Roadmap and what it means for you
Several interactive discussions were also held with the Lineup Community to talk about future innovations.
SPEAKERS
Chris Spalding
CEO
Lineup
Michael Mendoza
Founder & Chief Innovation Officer
Lineup
Founder & Chief
Innovation Officer
Lineup
Rob Hesmondhalgh
Rob
Hesmondhalgh
CTO
Lineup
Susan Macdonald
Susan
Macdonald
Chief Revenue Officer
Lineup
Chief Revenue Officer
Lineup
Dawn Briddon
Director of Product
Lineup
Dan Arnott
Technical Delivery Director
Lineup
Technical Delivery
Director
Lineup
Jim Bilton
Managing Director
Wessenden Marketing
Amanda McGinnis
VP Product Marketing
AffinityX
VP Product Marketing
AffinityX
Justin Cooke
Venture Partner
Northzone
Tom Lekang
CTO
Amedia
Brooke Zapata
VP Sales Development
Gannett
VP Sales Development
Gannett
Justin Pearse
Editor
New Digital Age
Peter Barr-Watson
Chief Technology
Officer
The Spectator
Wayne Gough
Commercial Finance Director
Time Out UK
Frank Mugomba
Head of Product
Marketing
News UK
Jason Lollback
Head of Advertising
Sales Delivery
News Corp Australia
Danny Spears
Chief Operating Officer
Ozone
Jordan Magness
IT Director
Gannett
THE VENUES
Central Hall Westminster was built in 1905 and is a stunning Grade II listed building, directly facing Westminster Abbey.
The building has hosted a wide variety of events, including early suffragette meetings in 1914 and the first-ever UN Public Address in 1946, through to the BBC’s New Years Eve celebrations, and displaying the 1966 World Cup trophy.
The Tower of London, officially His Majesty’s Royal Palace and Fortress of the Tower of London, sits on the north bank of the Thames just beside Tower Bridge, offering some of the best views in London.
A palace has stood on this site for nearly 1000 years, and has long been known as one of the most secure castles in the land. The Tower is home to the Crown Jewels, and is a protected World Heritage Site.
Central Hall Westminster was built in 1905 and is a stunning Grade II listed building, directly facing Westminster Abbey.
The building has hosted a wide variety of events, including early suffragette meetings in 1914 and the first-ever UN Public Address in 1946, through to the BBC’s New Years Eve celebrations, and displaying the 1966 World Cup trophy.
The Tower of London, officially His Majesty’s Royal Palace and Fortress of the Tower of London, sits on the north bank of the Thames just beside Tower Bridge, offering some of the best views in London.
A palace has stood on this site for nearly 1000 years, and has long been known as one of the most secure castles in the land. The Tower is home to the Crown Jewels, and is a protected World Heritage Site.
INTERESTED IN BECOMING A LINEUP CUSTOMER?
If the sessions of our Annual Conference have piqued your interest and you want to find out how you could become a Lineup Customer, then book a call with us today.
