LINEUP'S ANNUAL CONFERENCE 2023

BRIDGE THE GAP BETWEEN REACH AND REVENUE

25th – 26th September 2023

View the sessions

CONFERENCE HIGHLIGHTS: UNLOCK REVENUE GROWTH

Day 1, Monday, 25th of September: Media Trends

The latest on AI and Google and how media companies are responding
Lead-to-cash sales enablement and self-service models
Cybersecurity opportunities to self-protect against future ransomware attacks
A private tour of the Crown Jewels

Day 2, Tuesday, 26th of September: Media Solutions

Learn how Chartbeat Inc Group provides an end to-end reach and revenue solution
Product release and roadmap information from Lineup
Best practice breakouts with peers from across the globe
And much more! All at a breathtaking venue – an exclusive experience for Lineup clients!

View the sessions

Sessions

Subject to change

Day 1 - Monday, September 25
Day 2 - Tuesday, September 26

9:00 - 9:30am

Welcome

Speakers:
Susan Macdonald, CRO, Lineup
Chris Spalding, CEO, Lineup
John Saroff, CEO, Chartbeat

9:30 - 10:15am

Keynote Session: Latest World Press Trends Report on the State of the Global Media Industry

Download the session content

Speakers:
Dominic Ponsford (Host), Executive Editor, Press Gazette
Dean Roper, Director of Insights, WAN-IFRA

Description:

This keynote session offers an exclusive opportunity to be among the first to review key findings from the world-renowned WAN-IFRA global industry survey. Every year, WAN-IFRA conducts a global survey of publishing executives to get their insights on how their news organisations are performing, how they expect their business will develop over the next year (and beyond), and what key challenges and opportunities they see coming. What are their thoughts on the impact of AI? Where will they invest... or divest? What technologies and trends are shaping their strategies? Lineup attendees will be the first to hear the initial results of the survey and key takeaways for the developing report.

10:15 - 10:45am

Break

10:45 - 11:30am

The Fight Over Digital Market Share: How Media Companies are Competing with Google and AI

Speakers:
Dominic Ponsford (Host), Executive Editor, Press Gazette
Dean Ridings, CEO, America’s Newspapers (Pre-recorded)
Alan Fisco, President, The Seattle Times (Pre-recorded)
David Murphy, Head of Digital Media Solutions, The Irish Times
Owen Meredith, CEO, News Media Association
Peter Barr Watson, Principle, Irusu

Description:

As media companies look for fair remuneration from big digital players such as Google and Facebook, associations in North America and the UK are taking the offense by creating and passing important legislation to support these efforts. Learn first-hand from our panel about how media companies' advertising and news departments are set to benefit from upcoming legislative bills, as well as other mixed revenue models.

11:30am - 12:00pm

Case Study – Diversifying Revenue Streams: The Successful Transformation of the Irish Times

Download the session content

Speakers:
Dominic Ponsford (Host), Executive Editor, Press Gazette
David Murphy, Head of Digital Media Solutions, The Irish Times

Description:

As the digital landscape continues to grow, publishers are turning to new opportunities for revenue. Hear first-hand from The Irish Times about how they successfully moved away from transactional programs and created a diverse portfolio of revenue through podcasts and sponsorship advertising.

12:00 - 1:00pm

Lunch

1:00 - 1:30pm

Cyber Security: Keeping One Step Ahead of Cyber criminals By Safekeeping Data and Revenue

Speakers:
Rob Hesmondhalgh (Host), CIO, Lineup
David Atkinson, CEO, SenseOn
Michele White, CIO, Lee Enterprises

Description:

As the digital landscape evolves, so does the sophistication of cyber threats. In this session, we explore the double-edged sword of AI - its potential to both produce advanced hacking software and offer proactive threat detection, as seen with AI-based tools like SenseOn.

We'll also discuss the inherent risks tied to popular AI services such as DeepL and GPT-based chatbots and how their usage might inadvertently expose your data. SenseOn CEO, David Atkinson and Lee Enterprises CIO Michele White will discuss current challenges and future trends while offering practical tips to navigate the complex realm of cybersecurity in the media industry.

1:30 - 2:15pm

Navigating the Digital Transition: Strategies for Future-Proofing Media Businesses

Speakers:
Justin Cooke, Media, Education & Tech Advisor, Fortune Capital
Nat Francis, Digital Revenue Operations Director, Bauer Media Group
Heimo Krum, Deputy CIO/Head of Transformation, Funke Mediengruppe

Description:

Join us for an enlightening discussion on the ever-pivotal topic of digital strategy. This session will delve into the strategic choices media companies are making in their journey towards digital transformation. Whether adopting a 'Digital First' or a 'Digital Only' approach, these decisions have significant implications on how media companies operate, engage with their audience and sustain their business amidst rapidly evolving technological trends.

This session will bring together executives from key media companies and publications. Hear firsthand accounts of their digital transition journeys, and learn about their challenges, triumphs and the innovative strategies they use to drive their business forward in an increasingly digital world.

2:15 - 2:45pm

Break

2:45 - 3:15pm

Empowering Sales Teams for Streamlined Revenue Opps

Download the session content

Speakers:
Melody Stremkowski, Director, B2B Applications, Gannett
Jason Lollback, Head of Advertising Sales Delivery, News Corp Australia

Description:

Discover how leading media companies are using Adpoint to drive efficiencies and free up their sales reps to do what they do best. This session will provide insights into achieving more with less, and empowering your sales teams to focus on customer engagement rather than administrative tasks, ultimately driving your revenue growth.

3:15 - 4:00pm

Optimizing Future Revenue: Consolidating Your Tech Stack

Speakers:
Rob Hesmondhalgh (Host), CIO, Lineup
Terry Geiger, Senior Director of Technology Operations, Lee Enterprises
Jordan Magness, Senior Director, B2B Applications, Gannett
Jason Lollback, Head of Advertising Sales Delivery, News Corp Australia

Description:

This session provides invaluable insights into how media companies are overcoming challenges of multiple legacy systems and consolidating technologies that prepare them for the future. Attend this session to learn best practices for tech consolidation that reduces TCO, drives AR efficiencies, tech simplification and ultimately sales growth.

4:00 - 4:15pm

Break

4:15 - 5:00pm

Breakout Session #1: Opportunities with AI

Speakers:
Dean Roper, Director of Insights, WAN-IFRA

Description:

Gain insights into the latest artificial intelligence trends in the media industry directly from WAN-IFRA. Their 2022 report stated that more than 75% of news executives believe AI is critical for the success of their business by 2024 - find out the state of play and what this means for media companies a year after the report's release.

4:15 - 5:00pm

Breakout Session #2: Cybersecurity: Arm Yourself Now

Speakers:
Rob Hemondhalgh (Host), CIO Lineup
Dan Arnott Global Technical Delivery Director Lineup

Description:

In our role as media technologists, robust cyber security is critical for our businesses. Join us for an exclusive workshop, where innovation meets security. Discover cutting-edge strategies and solutions that Lineup utilises to protect our customers' Adpoint environments as we address the surging wave of cyber threats targeting media publishers.

This interactive session equips you with invaluable insights and offers a platform to engage in insightful discussions with fellow industry leaders, as we learn and adapt to evolving cybersecurity challenges.

4:15 - 5:00pm

Breakout Session #3: Revenue Opportunities with Adpoint: Workflow Case Study

Download the session content

Speakers:
Lindsey Usher, Head of Central Operations, Bauer Media Group
Eleanor Maltman, Publishing Sales Applications, Bauer Media Group

Description:

During this interactive workshop, you'll hear success stories directly from clients. This is an excellent opportunity to learn from the challenges and successes of peers, and apply these insights to your own context.

4:15 - 5:00pm

Breakout Session #4: Revenue Opportunities with Adpoint: Self Service Case Study

Download the session content

Speakers:
Jens Lange, Director of Sales Operations, Tagesspiegel Media
Uli Gloeckner, Director of Sales Operations, Tagesspiegel Media

Description:

A deep dive into the latest Self-Service strategies and tools, like Ad2Order, used by Lineup customers to expand revenue streams and enhance bottom-line growth. This session provides the opportunity to understand the increasing role of self-service systems in driving sales efficiency and growth, and how to adopt and integrate these proven strategies into your business.

5:00 - 6:00pm

Drinks reception

6:00 - 7:00pm

Tour of the Crown Jewels

7:00 - 9:30pm

Dinner in the White Tower

9:30pm - 1:00am

Afterparty at The Reveller

Day 2

9:15 - 9:30am

Welcome

Speakers:
Chris Spalding, CEO, Lineup

9:30 - 10:00am

Adpoint: 2023 Innovation Showcase

Download the session content

Speakers:
Daryl Kern, Head of PreSales, Lineup

Description:

Join us for an engaging session that will deliver valuable insights into the advancements of Adpoint over the past year. Don't miss this exclusive opportunity to stay abreast of Lineup's innovations and our potential to enhance revenue generation and operational efficiency for your organization.

10:00 - 10:45am

Charting the Course: The Lineup Product Roadmap, Vision, and Strategy

Download the session content

Speakers:
Dawn Briddon, Director of Product, Lineup

Description:

In this session, we delve into the latest industry trends and strategies, and uncover how Lineup’s roadmap for 2024 and beyond will help you future-proof and grow your business. Don't miss this opportunity to explore the future of Lineup solutions and how they can support your organisation.

10:45 - 11:15am

Break

11:15am - 12:00pm

Breakout Session #1: Supporting value-based selling for Publishers

Download the session content

Speakers:
Nita Watkins, Product Manager, CRM, Lineup
Featuring Claire Mitchell, Product Manager, Finance & Analytics, Lineup

Description:

This deep dive roadmap session will focus on what we have in store for Adpoint CRM in the coming year; and how our new features and enhancements will help you introduce improved value-based selling approaches and more efficient sales operations.

11:15am - 12:00pm

Breakout Session #2: Optimising campaign efficiency and channel revenue

Download the session content

Speakers:
Neil Rigby, Product Manager, OMS, Lineup.
Featuring Claire Mitchell, Product Manager, Finance & Analytics, Lineup

Description:

Discover the future of campaign management in Adpoint. Join us in this insightful session as we unveil our roadmap for Adpoint’s OMS and how it will help you enhance campaign management strategies within Adpoint. Discover how the new features and advancements in our roadmap will empower your team to maximize revenue potential and stay ahead in an evolving market landscape.

12:00 - 12:15pm

Break – room change

12:15 - 1:00pm

Enabling Reach and Revenue: The Lineup & Chartbeat Synergy

Download the session content

Speakers:
Dawn Briddon, Director of Product, Lineup
Jessica Woods, SVP, Head of Product, Chartbeat & Tubular Labs
Jill Nicholson, CMO, Chartbeat

Description:

Gain greater insights into the wider group of companies that Lineup is now part of, and how we can now serve you in more ways than ever. This session explores the future strategic vision of our combined audience and revenue management solutions, and how this will help you grow reach and revenue across your organization in new and innovative ways.

1:00 - 2:00pm

Lunch

2:00 - 2:30pm

Amplio update: Audience Engagement to Drive Reader Revenue

Download the session content

Speakers:
Michael Mendoza, Founder and Chief Innovation Officer, Lineup

Description:

Explore Amplio, Lineup’s unique solution for leveraging reader data to drive increased revenue, and uncover the benefits and opportunities for revenue generation that Amplio can offer. In this session, we'll also highlight the new capabilities we have brought to Amplio over the past year, including a paywall and print capabilities. Don't miss this opportunity to empower your organization to tap into its unrealized revenue potential with Amplio.

2:30 - 3:00pm

Innovating with AI: Lineup’s Roadmap

Download the session content

Speakers:
Nita Watkins, Product Manager, CRM, Lineup

Description:

Join us to explore the impact of AI on our industry and Lineup’s future product strategy. During this session, we'll delve into how we’re using the power of AI technology in our roadmap to unlock a host of innovative solutions that optimize decision-making, enhance operational efficiency, and will propel your business further.

3:00 - 3:30pm

1 to 1 with Lineup – Networking

3:30pm

Conference Adjourns

Day 1

Discover London's Castle a secure fortress,
royal palace and infamous prison.

As the most secure castle in the land, the Tower guarded royal possessions and even the royal family in times of war and rebellion.

Discover London’s Castle a secure fortress, royal palace and infamous prison. As the most secure castle in the land, the Tower guarded royal possessions and even the royal family in times of war and rebellion.

But for 500 years monarchs also used the Tower as a surprisingly luxurious palace. Throughout history, the Tower has also been a visible symbol of awe and fear. Kings and queens imprisoned their rivals and enemies within its walls. The stories of prisoners, rich and poor, still haunt the Tower

Discover more

A private tour of the
Crown Jewels

We are delighted to announce a special highlight for our upcoming conference at the Tower of London. As part of this exclusive event, you’ll have the unique privilege of enjoying a private tour of the Crown Jewels.

This extraordinary experience promises to enhance the conference by offering a fascinating insight into the historical significance and exquisite craftsmanship of the British monarchy’s revered treasures. The ambiance of the Tower’s surroundings, coupled with the opportunity to observe these remarkable artefacts, will undoubtedly create a memorable and inspiring moment.

With this private tour, we hope to provide a cultural enhancement to our conference, encouraging meaningful discussions and leaving a lasting impression on everyone who attends.

What to expect when you visit the Crown Jewels

The Crown Jewels have been stored and displayed at the Tower of London since 1661. They are part of the Royal Collection, and are still used in royal ceremonies, most recently at the coronation of King Charles III.

The jewels are displayed under armed guard – they are estimated to be worth between Â£3bn-5bn, although they have never been officially valued as the Crown has no intention of selling them.

Most of the Crown Jewels are kept in the Treasury, where you can explore their origins and better get to know the spectacle and pageantry of the coronation procession, including how they were used during the recent coronation. As well as the famous Koh-i-Noor diamond, the current King’s crowns and those worn by previous monarchs including Queen Victoria, you’ll also see Queen Mary’s Crown. This crown was made for the 1911 coronation of King George V and was modified for Her Majesty Queen Camilla ahead of this year’s coronation.

Fascinating facts about the Crown Jewels

The Crown Jewels comprise of 100 objects and more than 23,000 gemstones
They have been protected at the Tower of London since the 1660s
St Edward’s Crown is the most important and sacred of all the crowns. It’s only used at the moment of crowning itself, and weighs almost 5lbs
The Imperial State Crown is the crown that the monarch wears as they leave Westminster Abbey after the coronation, and contains some of the most famous jewels in the collection. These include the Black Prince’s Ruby, the Stuart Sapphire, and the Cullinan II diamond.

The Cullinan I diamond is in the Sovereign’s Sceptre with Cross. At 3106 carats, it’s the largest gem-quality uncut diamond ever to have been found. The original uncut stone was cut to create nine major stones and 96 smaller brilliants. It took three polishers working 14-hour days, eight months to complete the nine largest stones.
The Coronation Spoon is the only item that survived Parliament’s destruction of the original Crown Jewels in 1649, when England briefly became a republic. It dates to the 12th century. Everything else was melted down into coins and used to pay the army that had defeated the king (Charles I).