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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
The Risks of Bad CRM Data & What Publishers Can Do About Them
How much do you trust the data you get from your customer relationship management software? From all the sales in your funnel to how certain kinds of ads perform against others, CRMs can provide publishers with lots of valuable insights…
Recent POSTS
A sports day for Lineup’s London team
Last Friday saw the return (at last!) of the London office summer party. This year was a sports day and picnic, and luckily, we picked one of the warmest days of the year so far! The team congregated at one…
A Subscriber’s Journey: Why Are Nurturing Loops Essential?
After seeing subscriptions soar in the earlier stages of the Covid-19 pandemic, media companies are now focusing on keeping their current audiences engaged. When lockdowns and work-from-home arrangements were widespread…
Why Do CRMs Still Fail?
Since the first customer relationship management (CRM) software began appearing roughly 30 years ago, companies have seen numerous benefits from the technology. Used to manage every stage of an enterprise’s…
How the Role of Collaborative Tools is Changing
Change has been constant for media organizations during the Covid-19 pandemic. They’ve witnessed traditional advertising revenues decline but…
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Tech & Targeting: The New Way Publishers are Growing Audiences
Not so long ago, when publishers wanted to find new customers, they had a simple but expensive solution: they’d just buy other media companies. Consider how Condé Nast acquired pioneering…
Choosing the Right Adtech for OMS
It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…
5 Reasons Publishers Need to Try New Tech
Whenever a new technology appears, its earliest adopters are typically just a small fraction of potential users, according to the Diffusion of Innovations. Popularized in the early ’60s by Everett Rogers…
popular POSTS
10 Tasks You Can Automate with Adpoint Workflow
We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity” tasks to…
Pride’s Effect on Publishers & Brands Continues to Expand
As June arrives every year, companies globally capitalize on Pride in their company advertising – whether that’s turning their logo into a rainbow flag, voicing their support on social media, or launching a product…
Subscriber Commitment Issues: Use Tech to Keep Audiences Engaged
During the lead-up to the last US election and throughout the ongoing global pandemic, subscriptions have been skyrocketing for many publishers. Between March and May 2020, the 164-year-old Atlantic turned heads…
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
