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Why Do CRMs Still Fail?

Since the first customer relationship management (CRM) software began appearing roughly 30 years ago, companies have seen numerous benefits from the technology. Used to manage every stage of an enterprise’s…

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Choosing the Right Adtech for OMS

It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…

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5 Reasons Publishers Need to Try New Tech

Whenever a new technology appears, its earliest adopters are typically just a small fraction of potential users, according to the Diffusion of Innovations. Popularized in the early ’60s by Everett Rogers…

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7 Things to Know When Choosing an OMS

An order management system (OMS) like Lineup’s Adpoint OMS automates and optimizes your media business’s sales delivery, resulting in faster, more efficient publisher operations. This means a higher…

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