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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
Recent POSTS
A Subscriber’s Journey: Why Are Nurturing Loops Essential?
After seeing subscriptions soar in the earlier stages of the Covid-19 pandemic, media companies are now focusing on keeping their current audiences engaged. When lockdowns and work-from-home arrangements were widespread…
Why Do CRMs Still Fail?
Since the first customer relationship management (CRM) software began appearing roughly 30 years ago, companies have seen numerous benefits from the technology. Used to manage every stage of an enterprise’s…
How the Role of Collaborative Tools is Changing
Change has been constant for media organizations during the Covid-19 pandemic. They’ve witnessed traditional advertising revenues decline but…
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Tech & Targeting: The New Way Publishers are Growing Audiences
Not so long ago, when publishers wanted to find new customers, they had a simple but expensive solution: they’d just buy other media companies. Consider how Condé Nast acquired pioneering…
Choosing the Right Adtech for OMS
It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…
5 Reasons Publishers Need to Try New Tech
Whenever a new technology appears, its earliest adopters are typically just a small fraction of potential users, according to the Diffusion of Innovations. Popularized in the early ’60s by Everett Rogers…
7 Things to Know When Choosing an OMS
An order management system (OMS) like Lineup’s Adpoint OMS automates and optimizes your media business’s sales delivery, resulting in faster, more efficient publisher operations. This means a higher…
popular POSTS
5 Questions Ad Sales Reps Should Ask Their Audience Teams
The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the Covid-19 pandemic’s effect on advertising sales. The industry is also…
What Can Publishers Do About Media Literacy?
Late last summer, the Pew Research Center reported that nearly 55% of Americans have little or no confidence in the news media. It’s a trend that correlates with increased misinformation and media…
Why We’re Still Talking About Revenue Diversification
With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it yet?…
Subscriptions Prove Resilient Against Covid-19 Impacts
Over the weekend, the World Health Organization reported a record single-day increase in global cases of Covid-19, just days after President Trump and over 35 White House aides, visitors, and residents also…
