Our Newsroom
Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Recent POSTS
CRM: It’s About More Than Just Sales
Media organizations often focus on sales teams when thinking about the benefits of their CRM solution. But there’s much more to a CRM than simply meeting your company’s sales needs. In fact, a CRM…
The Top 7 Subscriptions Trends for Publishers to Watch
Pandemic-induced lockdowns certainly accelerated the demand for added-value content – but in our opinion, the industry was always going to go this way. Inevitable though it was, the rise of the subscription economy…
Lessons Learned from America’s Newspaper’s Mega-Conference
As the world cautiously opens up again this spring & summer, one of the things we here at Lineup have been so looking forward to is attending conferences and events for the tech and publishing industries…
The Risk of Not Understanding Your OMS
It’s vital in today’s competitive marketplace for media companies to use the right technology for their industry. This means you need an order management system (OMS) like Lineup’s Adpoint OMS…
Why You Should be Using Adpoint’s External Agent Commission Tool
As a publisher, you’ve most likely dealt with situations involving payments that are based on a percentage of an ad’s value. The most familiar scenario is an external agent’s commission payment. But what happens…
Why Publishers Shouldn’t Leave Print on the Table
What role does print play within the media industry’s subscription economy? That’s the question media companies are facing today. The answer may come as a surprise to many. Contrary to popular belief, print isn’t…
Leverage the Programmatic Functionalities of Adpoint
In the digital advertising world, programmatic advertising is more than just a trend: it’s a powerful digital advertising approach that’s here to stay. What does this mean for media companies aiming to stay…
Set Your Sales Team Up for Success with Intelligent Lead Automation
Your sales team plays a critical role in your media company’s success. And Lineup’s Adpoint CRM enables your team to efficiently handle the multitude of sales tasks they’re juggling daily. Designed specifically…
popular POSTS
25 Fun Ideas for Your Next Virtual Coffee Break
Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to keep…
Can You Really “Future-Proof” a Media Business?
Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies and techniques…
Lessons Learned: Lineup’s CEO Chris Spalding Reflects
Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled to…
The Move from DMPs to CDPs: What Publishers Need to Know
The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the creation…
