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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
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Programmatic Trends: The 2019 Predictions We Got Wrong And Right
At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to most, and it’s…
10 Tasks You Can Automate with Adpoint Workflow
We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity” tasks to…
2020 Digital Advertising Trends: Predictions for Publishers
The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper…
Lineup Systems: revolutionizing multichannel advertising
A constant myriad of revolutionary advancements has swarmed the advertising market since the dawn of Y2K, impacting the way business is conducted and products are sold. Despite these radical changes, ad…
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Looking Back at 2021
2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working. I am very proud of the work…
Lessons Learned: Lineup’s CEO Chris Spalding Reflects
Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled to…
5 Articles You Should Read to Understand Contextual Targeting
“Contextual targeting” is yet another digital buzzword that can feel impossible to keep up with. We’ve written before about the importance of keeping up with digital terminology, but sometimes a simple…
Guide to Enterprise Tech: How to Approach a Demo or RFP
Every publisher will be faced with the need to buy new technology at some point. Often, when a media organization decides to invest in new tech, the company will spend a fair amount of time developing a…
