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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
The Risks of Bad CRM Data & What Publishers Can Do About Them
How much do you trust the data you get from your customer relationship management software? From all the sales in your funnel to how certain kinds of ads perform against others, CRMs can provide publishers with lots of valuable insights…
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How to Choose Solutions That Will Scale With Your Business
The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and respond to rapidly…
Programmatic Trends: The 2019 Predictions We Got Wrong And Right
At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to most, and it’s…
10 Tasks You Can Automate with Adpoint Workflow
We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity” tasks to…
2020 Digital Advertising Trends: Predictions for Publishers
The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper…
Lineup Systems: revolutionizing multichannel advertising
A constant myriad of revolutionary advancements has swarmed the advertising market since the dawn of Y2K, impacting the way business is conducted and products are sold. Despite these radical changes, ad…
popular POSTS
10 Tasks You Can Automate with Adpoint Workflow
We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity” tasks to…
Pride’s Effect on Publishers & Brands Continues to Expand
As June arrives every year, companies globally capitalize on Pride in their company advertising – whether that’s turning their logo into a rainbow flag, voicing their support on social media, or launching a product…
Subscriber Commitment Issues: Use Tech to Keep Audiences Engaged
During the lead-up to the last US election and throughout the ongoing global pandemic, subscriptions have been skyrocketing for many publishers. Between March and May 2020, the 164-year-old Atlantic turned heads…
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
