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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Recent POSTS
The Importance of Understanding Your Business Data
In today’s data-driven world, media organizations have access to vast amounts of data – much more data than was available to most businesses even a decade ago. Fortunately, analyzing the data we own is no…
Increase Your Bottom Line with Events and Sponsorships Revenue
Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple…
Is Your Technology Ecosystem Ready for the Cookieless Future?
As our recent Adweek report confirms, we have seen the future, and it is cookieless. Now that we have a better idea of what the future will bring for the digital advertising industry, publishers are asking…
Finance Professionals in a Tech World
As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time…
2022 Digital Ad Trends: A Top 10 List for Publishers
Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels…
Programmatic Glossary for 2022
As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital constantly evolves…
Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising
As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey…
Looking Back at 2021
2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working. I am very proud of the work…
popular POSTS
25 Fun Ideas for Your Next Virtual Coffee Break
Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to keep…
Can You Really “Future-Proof” a Media Business?
Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies and techniques…
Lessons Learned: Lineup’s CEO Chris Spalding Reflects
Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled to…
The Move from DMPs to CDPs: What Publishers Need to Know
The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the creation…
