Lineup Systems and Ad-Juster join forces to provide actual delivery data
Lineup Systems innovates as fast as the media market evolves. Our media clients can now integrate third party delivery data collection directly into Adpoint, our advertising sales system.
Our new partnership with Ad-Juster Inc. enables our clients to access the best third party reporting and ad discrepancy management tool available for digital publishers today. Digital publishers can view automatic daily advertising reports that highlight campaign discrepancies, allowing publishers to address them immediately and avoid costly ad discrepancies.
Advertisers and their agencies demand real-time delivery data on their digital campaigns from a wide range of systems. The rich digital booking capability of Adpoint, blended with the high quality data provided by Ad-Juster means that the reconciliation for invoicing will be accurate. Greater accuracy means greater cost control.
Adpoint will ingest first party actuals from the ad servers along with the third party actuals from Ad-Juster to allow real-time management of campaigns through Adpoint’s digital dashboard, on schedule indicators and alerts, and automated invoice reconciliation tools.
Lineup’s CEO Michael Mendoza says “Lineup Systems relentlessly pursues new opportunities to help our clients improve their advertising business, and accurate third party data is increasingly being demanded by the market. Our agreement with Ad-Juster will give our clients a huge competitive advantage through offering greater efficiency and accuracy to their customers”