
Finance Terms: Different Names, Same Concepts
As a finance professional, you probably use basic finance and accounting terms regularly when communicating with people outside your media company. For the most part, there’s very little confusion…
As a finance professional, you probably use basic finance and accounting terms regularly when communicating with people outside your media company. For the most part, there’s very little confusion…
As a publisher, you’ve most likely dealt with situations involving payments that are based on a percentage of an ad’s value. The most familiar scenario is an external agent’s commission payment. But what happens…
In today’s data-driven world, media organizations have access to vast amounts of data – much more data than was available to most businesses even a decade ago. Fortunately, analyzing the data we own is no…
As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time…
If cash flow is the lifeblood of a media organization, customer satisfaction is the heartbeat. Modern finance technology can help your publishing company improve both cash flow and customer service…
Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95%…
The media sales landscape looks drastically different today than it did even 5 years ago. A changing advertising market, a booming subscription economy, and a global pandemic have all spurred media…
The migration of news media to digital spaces has opened up creative, growing revenue streams like digital subscriptions and publisher agencies, but much of the industry still dominantly relies on advertiser…