Author:

Claire Mitchell

BIOGRAPHY

Claire Mitchell

Claire Mitchell

With her 10+ years of media experience, Claire, Lineup's Product Manager of Finance & Analytics, is an expert on the intersection of financial needs and tech solutions. In her previous role as the CFO of a UK media company, she was part of the team that selected Lineup as a vendor partner, and worked with Adpoint on a daily basis.
Claire Mitchell

Claire Mitchell

With her 10+ years of media experience, Claire, Lineup's Product Manager of Finance & Analytics, is an expert on the intersection of financial needs and tech solutions. In her previous role as the CFO of a UK media company, she was part of the team that selected Lineup as a vendor partner, and worked with Adpoint on a daily basis.

AUTHOR’s POSTS

Finance Terms: Different Names, Same Concepts

As a finance professional, you probably use basic finance and accounting terms regularly when communicating with people outside your media company. For the most part, there’s very little confusion…

The Importance of Understanding Your Business Data

In today’s data-driven world, media organizations have access to vast amounts of data – much more data than was available to most businesses even a decade ago. Fortunately, analyzing the data we own is no…

Finance Professionals in a Tech World

As a finance professional, you’re used to tackling numerous finance-related admin tasks on a daily basis. But what if there was a tool that could eliminate most of these mundane jobs, leaving you with more time…

8 Benefits of Modern, Flexible Media Sales Reporting

Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95%…

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