It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…
An order management system (OMS) like Lineup’s Adpoint OMS automates and optimizes your media business’s sales delivery, resulting in faster, more efficient publisher operations. This means a higher…
It’s vital in today’s competitive marketplace for media companies to use the right technology for their industry. This means you need an order management system (OMS) like Lineup’s Adpoint OMS…
In the digital advertising world, programmatic advertising is more than just a trend: it’s a powerful digital advertising approach that’s here to stay. What does this mean for media companies aiming to stay…
Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple…
As our recent Adweek report confirms, we have seen the future, and it is cookieless. Now that we have a better idea of what the future will bring for the digital advertising industry, publishers are asking…
Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more critical today…
As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising campaigns…
