Author:

Nita Watkins

BIOGRAPHY

Nita Watkins

Nita Watkins

Nita has been with Lineup since 2012, and in the media industry for 14 years total. Her career in media began at News UK, where she worked closely with teams across the advertising business. Outside of work, Nita can be found drawing, painting, and experimenting in the kitchen.
Nita Watkins

Nita Watkins

Nita has been with Lineup since 2012, and in the media industry for 14 years total. Her career in media began at News UK, where she worked closely with teams across the advertising business. Outside of work, Nita can be found drawing, painting, and experimenting in the kitchen.

AUTHOR’s POSTS

Accessible Adtech: 3 Ways CRMs Could Be More Inclusive

The pandemic has transformed the nature of work across virtually every industry, and publishing is no exception. Like many employers at the beginning of the global health crisis, media companies were quick…

CRM: It’s About More Than Just Sales

Media organizations often focus on sales teams when thinking about the benefits of their CRM solution. But there’s much more to a CRM than simply meeting your company’s sales needs. In fact, a CRM…

Top 5 Benefits of Changing the Adoption Conversation

A new CRM system can be a hard sell to your media organization’s sales team—but it’s critical to get them on board if you want your CRM strategy to succeed. As a media executive, your best line of defense…

4 Key Features to Look for in Your Next CRM

As a forward thinking publisher, you know your sales team needs top notch tech to compete with ease and speed in today’s media landscape. Whether you’re on the hunt for your first customer relationship…

Defining Your CRM Strategy—and How to Implement It

A robust customer relationship management (CRM) system can help optimize your media organization’s marketing and sales efforts by fine-tuning touch points throughout your customer lifecycle. The tool can…

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