Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success…
Know your audience. Now, more than ever before, that piece of advice is a key to success for publishers. Audiences increasingly want personalized experiences when consuming media, and publishers that can…
After seeing subscriptions soar in the earlier stages of the Covid-19 pandemic, media companies are now focusing on keeping their current audiences engaged. When lockdowns and work-from-home arrangements were widespread…
During the lead-up to the last US election and throughout the ongoing global pandemic, subscriptions have been skyrocketing for many publishers. Between March and May 2020, the 164-year-old Atlantic turned heads…
What role does print play within the media industry’s subscription economy? That’s the question media companies are facing today. The answer may come as a surprise to many. Contrary to popular belief, print isn’t…
Modern marketers have access to a staggering 8,000+ Martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and…
The subscription business model has been a mainstay of the media industry for decades. It’s also recently become popular in a number of other sectors, including fashion, hospitality, travel, and more. This is…
If you’re a regular reader, you’ll know that the team here at Lineup have been keeping a close eye on developments in the subscription space. Earlier in the year, we published our own take on emerging…
For years, the inflexibility and cost of building a subscription ecosystem has hampered publishers’ ability to effectively monetize their audiences and grow their revenues. The traditional approach to subscriber…
It has been six months since Lineup’s Amplio subscription management platform arrived on the media market with the aim of helping publishers quickly increase subscription revenue. In this article…
Whether in the print era or the digital age, the core function of journalism has always been for public service: a way to educate, uplift, empower, and inform communities. Public service journalism offers…
Now that the world has been living with the Covid-19 pandemic for a little over a year, the media industry is reflecting on the events of the past 12 months and the impact the public health crisis has had on…
