In today’s data-driven world, media organizations have access to vast amounts of data – much more data than was available to most businesses even a decade ago. Fortunately, analyzing the data we own is no…
Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95%…
The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off against walled…
Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the mountains of data at your fingertips. For…
