Media companies worldwide choose Lineup’s Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media companies…
Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale…
“Contextual targeting” is yet another digital buzzword that can feel impossible to keep up with. We’ve written before about the importance of keeping up with digital terminology, but sometimes a simple…
Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements for their products and services—at the most…
As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20% in 2019. Retail marketers have robust to-do lists…
In this new decade, technology will continue to change the way companies across all sectors do business—at an increasingly rapid rate. Technology spend is on the rise, with 44% of organizations planning to…
Print teams, don’t be fooled by your digital ad operations colleagues’ hefty tech stacks and marketing automation tools—the brain power still lies in the people. The ad ops role requires a unique blend of…
The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the creation…
At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to most, and it’s…
The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper…
