Expertise

The Return of Out-of-Home Advertising?

Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the Covid-19 pandemic forced the world to press pause on…

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Is There a Solution to Ad Fraud?

Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact cost due…

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