No one in the media industry can afford to overlook the risk of cyberattacks. From boutique publishing houses and community newspapers right up to major international conglomerates…
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Pandemic-induced lockdowns certainly accelerated the demand for added-value content – but in our opinion, the industry was always going to go this way. Inevitable though it was, the rise of the subscription economy…
As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey…
“[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and…
When you invest in a product—for example, a technology solution or even a car—you want to leverage its full potential. This often means you need to take a look under the hood (pun intended) to get a feel for…
Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the Covid-19 pandemic forced the world to press pause on…
Worth nearly $365 Billion, the global digital advertising industry has saturated online markets to the point where the average person could see up to 10,000 online ads per day. Millennials and Gen Z have been…
Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact cost due…
As June arrives every year, companies globally capitalize on Pride in their company advertising – whether that’s turning their logo into a rainbow flag, voicing their support on social media, or launching a product…
Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to gain…
