Late last summer, the Pew Research Center reported that nearly 55% of Americans have little or no confidence in the news media. It’s a trend that correlates with increased misinformation and media…
The attention economy is making a dramatic shift towards the creator economy and placing influencers at the front and center of the evolving digital ecosystem. Venture capitalist Clara Lindh Bergendorff…
Almost 90% of Americans now obtain their news on digital devices, and one in five find their political news mainly on social media. A 2020 study by Dr. Tyler J. VanderWeele of Harvard T.H. Chan School…
Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect, analyze…
Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz. Many publishers…
With buying power between $100-200 billion, the younger generation known as Zoomers or Gen Z is not a market share to be ignored. They are digital nomads and digital natives raised in the fast-paced…
The Americans with Disabilities Act (ADA) has only existed for the past 30 years – and it codified civil rights protections in communications, transportation, employment, and other areas of life for community…
As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations…
From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces – the movie industry has…
As one of the most watched televised sporting events on the planet, the Super Bowl has long established itself as an iconic tradition of American culture that brings together music and entertainment, athletics…
Donald Trump’s contentious term has been one of the most divisive times in modern American political history, but not everyone suffered. For media publishers ranging from The New York Times to The Boston Globe…
Publishers worldwide are working to bolster their media organizations’ bottom lines by establishing multiple revenue streams. It’s clear that relying solely on advertising dollars is a risky move in today’s…
