Expertise

Micro-Influencers in the Newsroom

The attention economy is making a dramatic shift towards the creator economy and placing influencers at the front and center of the evolving digital ecosystem. Venture capitalist Clara Lindh Bergendorff…

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Is Bad News Still Good for Business?

Almost 90% of Americans now obtain their news on digital devices, and one in five find their political news mainly on social media. A 2020 study by Dr. Tyler J. VanderWeele of Harvard T.H. Chan School…

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Editorial Decisions that Impact Advertising

Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect, analyze…

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Will Cinema Advertising Ever Bounce Back?

From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces – the movie industry has…

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Will Super Bowl Advertising Ever Be the Same?

As one of the most watched televised sporting events on the planet, the Super Bowl has long established itself as an iconic tradition of American culture that brings together music and entertainment, athletics…

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