Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…
Change has been constant for media organizations during the Covid-19 pandemic. They’ve witnessed traditional advertising revenues decline but…
It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…
An order management system (OMS) like Lineup’s Adpoint OMS automates and optimizes your media business’s sales delivery, resulting in faster, more efficient publisher operations. This means a higher…
It’s vital in today’s competitive marketplace for media companies to use the right technology for their industry. This means you need an order management system (OMS) like Lineup’s Adpoint OMS…
Traditional income-generating methods like subscriptions and advertising continue to bring in much needed revenue for publishers. But for many media organizations, successfully developing multiple…
As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few…
