Not so long ago, when publishers wanted to find new customers, they had a simple but expensive solution: they’d just buy other media companies. Consider how Condé Nast acquired pioneering…
Whenever a new technology appears, its earliest adopters are typically just a small fraction of potential users, according to the Diffusion of Innovations. Popularized in the early ’60s by Everett Rogers…
As our recent Adweek report confirms, we have seen the future, and it is cookieless. Now that we have a better idea of what the future will bring for the digital advertising industry, publishers are asking…
When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your…
Every publisher will be faced with the need to buy new technology at some point. Often, when a media organization decides to invest in new tech, the company will spend a fair amount of time developing a…
Enterprise technology has transformed the way media corporations operate in recent years. As well as facilitating easier collaborations between teams and streamlining otherwise time-consuming admin…
While the media industry has experienced rapid digital transformation over the past few years, many companies are still relying on homegrown technology solutions for business-critical tasks. These systems…
Buying enterprise technology for your media organization can be a complex task, but if one of your solutions is on its last legs, it’s critical that you act before the system becomes a drain on your…
This month, USA Today became the last American national daily newspaper to transition to a digital subscription model. Historically, the publication’s online content has always been free, but with this…
Third party cookie tracking will be completely phased out from platforms like Google by the end of 2022. The shift marks a significant moment in the short history of digital marketing. This is especially true…
Telecommunications technology has advanced rapidly in recent years, bringing 5G and Industry 4.0 to the doorsteps of countries around the globe. More than 130 nations plan to invest in 5G, with 5G networks…
Among the dozens of dramatic reports that have crowded the opening act of 2021 came an unprecedented move by big tech against news media in Australia: Facebook made good on prior threats…
