Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels, and experts are predicting further growth in this area throughout 2022.
But where should you be spending your digital marketing budgets?
And which of these channels or tactics are likely to drive the best ROI for your organization, based on the products, services and experiences you offer?
Delve deep into our latest whitepaper for all the insights you need to make smart decisions and stay ahead of the advertising curve in the coming 12 months.
We’ll introduce you to the top 10 digital advertising trends you need to know, interspersed with plenty of quotes from peers and prominent industry commentators with first-hand experience of these approaches in action – plus, more facts and stats than you can shake a stick at!
A few trends we’ll deep-dive into:
- Increasing prevalence of hyperlocal advertising
- Personalization will become more advanced across all platforms, with Lineup’s Digital Consultant Lisa Levine commenting “For brans to stand out in the market in 2022, they’re going to need to be all about personalization. I’ve seen an increase in it myself. I’ve been served personalized perfume ads while streaming.”
- The death of third-party cookies will drive the resurgence of contextual advertising
- Interactive advertising will drive connections between audiences and brands
Discover everything you need to know about the digital advertising space as we move into a new chapter for marketing
Download “2022 Digital Advertising Trends: A Top 10 List for Publishers” now for our take on the state of the digital marketing industry, and the top priorities for the year ahead.