Currently the fastest growing company in its sector, Lineup’s advertising sales solution Adpoint helps the world’s leading media companies to achieve their business growth goals. No other system combines powerful functionality with a solid track record and proven return on investment data.
With Telegraaf Media Groep (TMG, now known as Mediahuis) we implemented a totally SaaS-based ad sales solution that included ad operation management, ad booking, CRM, invoicing, and analytics and was delivered across 100 titles in less than 100 days. In just 13 weeks since go-live TMG have booked 36,000 orders covering 212,000 ads, which averages to 2,700 orders per week covering 16,300 ads.
“The choice of picking a simple to use, cloud-based solution from Lineup Systems was integral to being able to roll out the system rapidly. The technology didn’t need to be physically installed on user computers and was ready for configuration from day one,” says TMG business information manager, Mark Nouwen.
News Corp UK
Major publishing group News UK is also driving advertising convergence with Lineup. As publisher of The Sun, The Times, and The Sunday Times, it is embracing the goal of multi-channel ad sales with its implementation of Adpoint. The system enables News UK sales teams move to a platform agnostic view of advertising, booking across digital, print and tablet formats in a single transaction.
“Lineup Systems is key to us giving advertisers the best opportunity to reach our readers wherever they are and however they read our products,” said Steve Bottomley, business services director, News UK.
Customizable to any size or type of media business, Adpoint is also the chosen system for Archant, one of the UK’s largest independently-owned regional media businesses. Lineup’s online self-service portal enables Archant’s customers to create, publish and receive responses to personal and trade classified and semi-display adverts with ease. Archant now delivers all of its self-service advertising using Adpoint, enabling improved efficiencies, fast changes to pricing configurations, and fully automated processing — all seamlessly integrated into Archant’s back-end enterprise systems.
“Lineup is a new breed of partner in our industry. They use their industry experience and innovative products to quickly deliver on our business goals. It’s a win/win — our customers get a better user experience, and we get a clear return on investment,” said Tony Davison, Information Systems Director, Archant.
Village Voice Group
Lineup Systems also provides integrated multi-channel ad booking and CRM solutions across all Village Voice Groups. These metro weekly alternative newspapers, online properties, and mobile applications represent 50 alternative print publications and 100+ digital sites. Reliant on multiple, diverse ad revenue streams, the company wanted robust ad revenue modelling tools. Adpoint now manages CRM and supports multi-channel bookings across print, digital, social, and mobile platforms.
“Lineup Systems proved the ideal fit to provide an effective model with capacity to service our advertising business across all of our platforms including print, digital, deals and social,” said Gerard Goroski, Chief Information Officer, Voice Media Group.