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Lineup Systems today announced that its new customer payment portal Pay4media has gone live at Metroland Media Group, a subsidiary of Torstar Corporation. This new product will automate invoicing and payments, providing a self-serve payment portal for Metroland advertisers.

“We are encouraged by the high rate of adoption by Metroland’s customers. The efficiencies gained from this portal will be beneficial for the business while making it easier for customers to transact business with the Torstar group,” said Michael Mendoza, CEO of Lineup Systems.

Pay4media will also include e-tearsheet functionality, adding even more efficiency while providing customers with a single portal for making one time and recurring payments, viewing proofs that their ads were run both in print and digital, and managing disputes and resolutions. Torstar chose the system for Metroland Media Group and Canada’s largest daily print newspaper, the Toronto Star. The decision was made to improve their customer experience while having one vendor across order management, e-tearsheet and payment portal systems to reduce technical integration complexity and increase operational efficiency.

“We’re always looking for ways to improve efficiency for media companies,” says Mendoza. “Pay4Media now provides complete automation in the payment and e-tearsheet process. We’re thrilled with the rapid adoption by Metroland customers and the benefits this is already bringing to both Metroland and their customers.”

Pay4Media is a Lineup’s new self-service payment portal that can integrates with Adpoint and other order management and finance systems. The customer portal allows advertisers to make one-time and recurring payments, create tasks and approvals, and create cases with the publishers. Pay4Media completely automates of collection processes for media companies.

The automation capabilities within Pay4Media eliminates the administration related to cash collections. Seamless synchronization with your order management system ensures the self-service portal is always up to date showing customer balances and tracking the history of invoices, prepayment requests and payments.

About Lineup

Lineup Systems is the leading global provider of media sales technology. Its cloud-based system,?Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.