Is Your Sales Team Struggling to Adopt New Technology? This Will Help

As digital media has morphed into multichannel and omnichannel, in the blink of an eye, sales teams have been challenged to embrace an “adapt-or-die” mentality. Meanwhile, sales managers still struggle to convince their teams of the benefits new tools and technology will bring to their organization. A disconnect between decision-makers and end-users can mean that an organization never truly solves its core business challenge, and a new software solution may be wrongly labeled as the source of the problem. Thankfully, there are three ways to prevent this from happening.

Selling to Your Sales Team: How to Ensure System & Process Adoption shares three steps you can take now to prevent this or correct course. Whether you’re just starting to evaluate a new system or tool, are in the midst of a system implementation already, or are struggling to increase adoption rates for a current system, this eBook has something for you.



Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.


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