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Case Study – Diversifying Revenue Streams: The Successful Transformation of the Irish Times

Speakers:
Dominic Ponsford (Host), Executive Editor, Press Gazette
David Murphy, Head of Digital Media Solutions, The Irish Times

Description:

As the digital landscape continues to grow, publishers are turning to new opportunities for revenue. Hear first-hand from The Irish Times about how they successfully moved away from transactional programs and created a diverse portfolio of revenue through podcasts and sponsorship advertising.

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