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Case Study – Diversifying Revenue Streams: The Successful Transformation of the Irish Times

Dominic Ponsford (Host), Executive Editor, Press Gazette
David Murphy, Head of Digital Media Solutions, The Irish Times


As the digital landscape continues to grow, publishers are turning to new opportunities for revenue. Hear first-hand from The Irish Times about how they successfully moved away from transactional programs and created a diverse portfolio of revenue through podcasts and sponsorship advertising.

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