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Lineup Systems, the leading global provider of advertising sales solutions, has officially been recognized among Britain’s Hot Talent by the British Private Equity & Venture Capital Association (BVCA), the industry body and public policy advocate for the private equity and venture capital industry in the UK.

The BVCA’s annual handbook of Britain’s Hot Talent included Lineup Systems among its companies to watch. Promoting venture capital and its role in supporting and funding cutting-edge technologies and growth businesses is central to the BVCA’s mission. Britain’s Hot Talent showcases venture capital in action, profiling over 100 of the most inventive, exciting and fastest-growing companies in the UK today.

The BVCA recognizes Britain’s strongest and most dynamic companies measured by the quality of their people, the robustness of their business model and their potential for future growth. Lineup Systems, one of the fastest growing vendors in the fiercely competitive advertising systems market is enjoying yet another year of significant revenue growth and expansion. Underpinned by major client wins at companies such as News UK and Time Inc UK, among others, Lineup has achieved record growth in a market that has been going through a major shakedown beset by mergers, acquisitions and technology shifts.

They have continued to expand through investment in a talent acquisition program which ensures they are recruiting only the highest qualified and experienced professionals from the advertising systems technology sector. Project management and deployment teams have increased, whilst there has been a further expansion to its international sales region focus across EMEA, Scandinavia, Central Europe, US, and Australia.

“It’s great for Lineup’s quality and innovation to be recognized by the BVCA,” says Lineup Systems CEO Michael Mendoza. “Lineup remains on an ambitious growth path and our Adpoint solution continues to be the product of choice for major international publishers. The quality of our product, processes, and people will help to ensure that we retain our standard of hot talent as we grow.

Early in 2012, Lineup announced it took substantial (seven figure) development capital from NVM Private Equity. This is being invested in providing the right capability to deliver and support major new clients, as well as to ensure that the long term Adpoint development plan is secured. To help accommodate its rapid staff expansion Lineup have also moved into new larger US and UK offices as they build for future business goals.

You can find Lineup’s entry on page 127 here.


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.