Contributors
Afton Brazzoni
Afton helps B2B companies serve their audiences with captivating, refreshing, effective clarity through storytelling. She brings 12 years of experience in marketing and communications, with a background in journalism, to her mission to deliver clients excellent content that drives their businesses forward. Afton has extensive experience developing strategies and content for growth-oriented organizations such as technology companies, higher education institutions and the tourism industry, as well as for entrepreneurs.
Allee Gordon
Allee's passion for journalism, advocacy and strategic communications lead her to investigate the business world of media in an effort to understand what makes our world tick. For nearly a decade, Allee has worked as a senior strategist for several non-profit and advocacy groups.
Belle Wong
Belle is a freelance writer from Toronto, Canada. She specializes in SaaS, small business, and marketing copywriting, and likes to write novels in her spare time.
Neil Webster
Neil is an expert in helping media owners to grow their businesses. As the media industry becomes ever more complex, Neil believes that media owners need to manage every potential revenue stream and use business resources to maximize this. Before his role at Lineup, Neil was a commercial and managing director in several UK media businesses, running multimedia revenue streams and commercial teams.
Sarah Hartland
Sarah is passionate about making complex ideas accessible for all. Sarah has specialized in digital marketing strategy for B2B SaaS startups. Her love for news media and enterprise software brought her to Lineup in 2018, where she focused on thought leadership and digital marketing as Head of Marketing.
Tiffany Kelly
With nearly a decade of experience in digital media, Tiffany is passionate about finding new ways to innovate, problem-solve and drive the industry forward. Prior to her role as Digital Product Manager at Lineup, Tiffany was the Director of Digital Operations for a U.S. based publisher and a Sr. Digital Media Buyer at an automotive ad agency.
LATEST PUBLICATIONS
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
Why Adpoint’s Budget Functionality Is Essential for Publishers
In an industry as dynamic as publishing, sales teams should never be in the dark about how they’re performing against key metrics. Sales reps who can easily see how their performance compares…
Your Guide to Subscription Pricing Strategies
Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success…
The Human Element of Cybersecurity
No one in the media industry can afford to overlook the risk of cyberattacks. From boutique publishing houses and community newspapers right up to major international conglomerates…
