Contributors
Afton Brazzoni
Afton helps B2B companies serve their audiences with captivating, refreshing, effective clarity through storytelling. She brings 12 years of experience in marketing and communications, with a background in journalism, to her mission to deliver clients excellent content that drives their businesses forward. Afton has extensive experience developing strategies and content for growth-oriented organizations such as technology companies, higher education institutions and the tourism industry, as well as for entrepreneurs.
Alexander Dundas
Alexander sits at the intersection of product and marketing for Zephr, a leading Customer Journey Orchestration solution based in the UK. He brings experience creating content and refining strategy for fast-growing SaaS startups in the media and technology industries, as well as a passion for disruptive solutions and intuitive tech.
Allee Gordon
Allee's passion for journalism, advocacy and strategic communications lead her to investigate the business world of media in an effort to understand what makes our world tick. For nearly a decade, Allee has worked as a senior strategist for several non-profit and advocacy groups.
Belle Wong
Belle is a freelance writer from Toronto, Canada. She specializes in SaaS, small business, and marketing copywriting, and likes to write novels in her spare time.
Neil Webster
Neil is an expert in helping media owners to grow their businesses. As the media industry becomes ever more complex, Neil believes that media owners need to manage every potential revenue stream and use business resources to maximize this. Before his role at Lineup, Neil was a commercial and managing director in several UK media businesses, running multimedia revenue streams and commercial teams.
Sarah Hartland
Sarah is passionate about making complex ideas accessible for all. Sarah has specialized in digital marketing strategy for B2B SaaS startups. Her love for news media and enterprise software brought her to Lineup in 2018, where she focused on thought leadership and digital marketing as Head of Marketing.
Tiffany Kelly
With nearly a decade of experience in digital media, Tiffany is passionate about finding new ways to innovate, problem-solve and drive the industry forward. Prior to her role as Digital Product Manager at Lineup, Tiffany was the Director of Digital Operations for a U.S. based publisher and a Sr. Digital Media Buyer at an automotive ad agency.
LATEST PUBLICATIONS
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Tech & Targeting: The New Way Publishers are Growing Audiences
Not so long ago, when publishers wanted to find new customers, they had a simple but expensive solution: they’d just buy other media companies. Consider how Condé Nast acquired pioneering…
Choosing the Right Adtech for OMS
It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…
5 Reasons Publishers Need to Try New Tech
Whenever a new technology appears, its earliest adopters are typically just a small fraction of potential users, according to the Diffusion of Innovations. Popularized in the early ’60s by Everett Rogers…
