Our next major upgrade will enable Lineup customers to stop tracking costs vs revenue in their external systems, and instead start enjoying one single view of their revenue and its associated spends from within Adpoint.
The enhanced cost tracking functionality will allow Adpoint users to enter, monitor, and review the costs associated with any ad, order, or product without having to implement time-consuming workarounds or switch between systems.
This release ensures that the profitability of every deal can be identified straightaway, meaning there is no longer a need to calculate margins manually by comparing data from separate spreadsheets or files.
It’s an upgrade that will undoubtedly lead to clearer, faster reporting processes for media finance departments – and, of course, the provision of more relevant, accurate, real-world data to support more effective leadership decisions.
Customers will be able to
- Add costs to an ad, order or product
- Specify the vendor and cost type
- Instantly view order % margins
- Auto create costs (if defined criteria are met)
- Easily identify overspends
- Report on costs at summary or detailed level
Dawn Briddon, Director of Product & Marketing, explained how the changing advertising landscape has led to an increase in demand for more robust cost tracking functionality.
“The type of revenue that is being booked via Adpoint has changed,” she said. “For example, particular types of digital sales have specific direct costs associated with them, as do new revenue streams such as events and design services. Our customers want to be able to track these costs to monitor the profitability of their deals. This cost tracking functionality has been specifically designed for this purpose.”
Claire Mitchell, the Product and Success Manager overseeing the release, is confident that this latest release will transform customers’ internal processes for the better.
“In the past, customers have used various workarounds to get the information they need from their system, including making use of external agents commissions or non-invoiceable price items.
“We’re excited to release a solution that will present users with the information they need clearly and instantly. There’s no doubt that the release will change the way our customers interact with our software and enable them to extract even more value from the platform. We’re certain it will improve the overall experience for Adpoint customers whose revenue streams have evolved in recent times.”
Cost tracking’s Phase 1 launch will take place in July 2021, with more enhancements to reporting set to be released in the coming months. Further updates will be addressed as needed, based on customer feedback. Customers seeking more information or practical demonstrations are encouraged to contact their account managers directly.
Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.