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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Recent POSTS
Tech & Targeting: The New Way Publishers are Growing Audiences
Not so long ago, when publishers wanted to find new customers, they had a simple but expensive solution: they’d just buy other media companies. Consider how Condé Nast acquired pioneering…
Choosing the Right Adtech for OMS
It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…
5 Reasons Publishers Need to Try New Tech
Whenever a new technology appears, its earliest adopters are typically just a small fraction of potential users, according to the Diffusion of Innovations. Popularized in the early ’60s by Everett Rogers…
7 Things to Know When Choosing an OMS
An order management system (OMS) like Lineup’s Adpoint OMS automates and optimizes your media business’s sales delivery, resulting in faster, more efficient publisher operations. This means a higher…
Subscriber Commitment Issues: Use Tech to Keep Audiences Engaged
During the lead-up to the last US election and throughout the ongoing global pandemic, subscriptions have been skyrocketing for many publishers. Between March and May 2020, the 164-year-old Atlantic turned heads…
Accessible Adtech: 3 Ways CRMs Could Be More Inclusive
The pandemic has transformed the nature of work across virtually every industry, and publishing is no exception. Like many employers at the beginning of the global health crisis, media companies were quick…
Finance Terms: Different Names, Same Concepts
As a finance professional, you probably use basic finance and accounting terms regularly when communicating with people outside your media company. For the most part, there’s very little confusion…
Lineup spends a day at Mudchute Farm in London
As a global company, Lineup recognizes the importance of local community, and we contribute to ours – widespread though they may be! – whenever we can. With a pause during Covid-19, Lineup employees…
popular POSTS
25 Fun Ideas for Your Next Virtual Coffee Break
Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to keep…
Can You Really “Future-Proof” a Media Business?
Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies and techniques…
Lessons Learned: Lineup’s CEO Chris Spalding Reflects
Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled to…
The Move from DMPs to CDPs: What Publishers Need to Know
The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the creation…
