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Preparing for the End of Cookies: 7 Steps Publishers Should Take

Preparing for the End of Cookies: 7 Steps Publishers Should Take

For the last few years, the ‘death of cookies’ has been a hot topic of conversation in digital advertising. Opinions are plentiful and practical advice has been scarce. But with survey data suggesting that many publishers are simply unprepared for what happens after the “funeral,” (with more than a third admitting they have no identity solution in place), it’s clear that the conversation needs to focus on practical steps forward.

Genau darum geht es in diesem White Paper über das Ende der Kekse - es lässt überflüssige Kommentare hinter sich und zeigt auf, was Sie tun sollten, um sich vorzubereiten.

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