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Adpoint CRM

A world-class media sales CRM that empowers you to make meaningful ad management strategies, save time, and supercharge revenue.

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Are you getting enough attention?

As publishers, you know how demanding today’s media landscape can be. Media companies are forced to keep pace with fastevolving trends, adapt to changing consumer demands, and battle fierce competition for the most valuable resource of all: Attention.

If you’re experiencing stagnant productivity, high operational costs, and flagging revenue, it might be a sign that your company isn’t optimized for success. This makes it more challenging than ever to win consumer attention and increase cash flow.

Legacy systems, like point solutions, affect your entire business.

They:

  • Perpetuate inefficient workflows
  • Limit your scalability
  • Drive up operational costs
  • Burden staff with time consuming admin tasks
  • Compromise data hygiene

Simplify your sales process & drive revenue

A modern CRM system is the easiest way to spark transformative change within your media business. It provides added stability to your systems, reduces overall TCO, supports your sales team, and allows you to drive unprecedented business growth.

Adpoint CRM ensures you’re always quick to action by combining all the features you’ll ever need in one place. From real-time analytics to lead generation tools, our CRM software is designed to hunt revenue, empower your sales team, enhance customer experience, and simplify the entire sales process.

Customisable, at-a-glance analytics

Easy booking conversions

Lead generator

Case management functionality

Guided sales journeys

Proposal builder

Benefits of Adpoint CRM

Our CRM is one of the four key modules included in Adpoint, Lineup’s all-in-one media sales software solution. It enables you to manage customers, sales opportunities, and sales activities throughout the full sales cycle.

Adpoint’s powerful CRM capabilities:

  • Significantly improve sales productivity
  • Identify new revenue opportunities for your sales staff
  • Drive revenue by increasing the efficiency of your sales team

The best part?
You pay less to achieve more. Actionable intelligence improves team performance, uncovers new opportunities, and drives sales growth. Meanwhile, enhanced automation features take care of laborious tasks so that your sales team can focus on selling, not admin.

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Highlights of Adpoint CRM

  • Built-in lead generation tools that find and drive leads directly to you. This helps your staff identify new market and customer opportunities.
  • Custom opportunity profiles that allow you to create sales stages that more closely align to a specific customer’s buying cycle.
  • Advanced sales automation for a simpler and faster conversion process, saving you time and money.
  • Streamlined workflows, from document creation to pipeline management, thanks to the Sales Board, a visual representation of all sales opportunities.
  • Customizable dashboards providing users with the information they specifically need according to their role.
  • Easy-to-use activity management systems packed full of useful widgets that will make light work of the sales process, including shared calendars, call lists, performance tracking and analytics intelligence.
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Guided
sales journeys

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Create and implement step-by-step journeys for your sales reps to follow throughout the entire sales process. Our guided sales feature helps you embed best practices into your business and the kinds of systems that will make it easier for your teams to onboard clients and capture data that are both useful and reliable.

Proposal
Builder

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Simplify the process of issuing proposals and increase the number issued by up to 200%, by using standardized templates for your organization which can be defined and adapted as you see fit. Once you are happy with what you have produced, simply save your latest version. Any of your sales staff will be able to access and send your document if they need to.

Find more leads and opportunities

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Our advertising CRM software’s in-built Lead Generator tool helps you identify which segments are underperforming, which prospects have been forgotten, and which premium positions are unsold. It is by your side 24/7 to highlight upsell opportunities, find in-market buyers, and make sure none of your precious leads have the chance to slip into obscurity.

Easy booking
conversions

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With Adpoint CRM, your team can convert quotes, proposals, and opportunities into ads without needing to re-key any data. Our booking conversion feature takes existing information from quotes and asks users to add any missing details before automatically generating orders and ads, respecting all pricing logic and inventory controls.

Case management functionality

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CRM does not have to stop at sales. Everyone within your advertising and publishing teams can access all interactions that have taken place with your clients, so queries and disputes can be managed in a much more productive and efficient way. Cases can be created, viewed, and added to by anyone who has access to the platform.

Customizable, at-a-glance analytics

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Adpoint boasts a drag-and-drop style interface with plenty of widgets to help you manage your working day in line with your systems and preferences. From budgets to sales performance data, you can set up your analytics dashboard to show you everything you need to help everyone work at their best.

An out-of-the-box media CRM that's ready when you are

We know changing your IT infrastructure can be daunting. That’s why we designed Adpoint CRM to have out-of-the-box functionality. It can be quickly adapted to suit your internal business processes and connect with your existing systems. It’s also fully configurable and ready to use within a matter of hours.

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Enjoy seamless connectivity with Adpoint OMS

Adpoint CRM leverages all the data in Adpoint OMS for quicker approvals and flawless fulfillment. All the information you key into your advertising CRM software will be carried over ready for the booking phase, making everyone’s lives that little bit easier.

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Get even more from Adpoint CRM

Accomplish even more with our range of advanced sales management tools, providing enhanced media sales functionality so that you can supercharge your revenue.

Adpoint assistant
Connect Adpoint CRM with the world’s most popular desktop and web-based email applications, Outlook, and Gmail. Adpoint Assistant is included in our core version of Adpoint.

Digital signatures
Collect signatures for proposals, contracts, and invoices created using our Proposal Builder, and make doing business even easier. Available with Adpoint Plus.

Workflow
Adpoint Workflow simplifies complex advertising workflows for media companies selling multi-media advertising. Available with Adpoint Plus.

Get even more from Adpoint CRM

Accomplish even more with our range of advanced sales management tools, providing enhanced media sales functionality so that you can supercharge your revenue.

Adpoint assistant
Connect Adpoint CRM with the world’s most popular desktop and web-based email applications, Outlook, and Gmail. Adpoint Assistant is included in our core version of Adpoint.

Digital signatures
Collect signatures for proposals, contracts, and invoices created using our Proposal Builder, and make doing business even easier. Available with Adpoint Plus.

Workflow
Adpoint Workflow simplifies complex advertising workflows for media companies selling multi-media advertising. Available with Adpoint Plus.

Adpoint Go

Get comprehensive mobile support for your field sales team
Enjoy the many benefits of an industry-leading CRM, accessed directly through a mobile app.
Wherever you are in the world, Adpoint gives you the ability to work accurately, effectively, and in your customers’ best interests.
Adpoint Go for mobile gives you access to customer information, recent activities, maps, dictation features, and more. All of these are designed to help you spot and act on opportunities faster, and prepare for your meetings with ease.
You can even launch phone calls and send emails directly from the app.

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Empower your customers to serve themselves

We’ve developed a full suite of tools to eliminate the need for sales calls and make it easier for publishers to manage their requirements directly.

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Adpoint's technology simplifies advertising sales and management - automating previously labor-intensive tasks, speeding up the entire order process with more efficient delivery, and providing sales with new tools and greater mobility.

Thomas KordsDirector, Strategic Projects, Admeira Group

Adpoint provides us with an opportunity to consolidate our technology stack and gain efficiency by having our sales process from end-to-end all in one system. This solution will improve the speed-to-market for our sales team and drive growth.

Jane HowardHead of Sales Operations and Support

For the first time, we have instant and easily-accessible intelligence on performance and revenue, and management are able to monitor the performance of each department, and of each campaign. We don't have to rely on 'gut feeling'. This intelligence can now inform our strategy, and we expect a knock-on effect on our efficiency and bottom line.

Shez ShafiqChief Operating Officer

The partnership with Lineup has been transformative for us, freeing up so much time and significantly reducing our operational complexity. The agility the Lineup platform provides for the future is a real game-changer for Gannett.

Rick BakerVP/Technology, Commerce Solutions

With so many media clients, Lineup has a great understanding of how companies like us operate, market and sell. So Amplio is purpose built for media organisations like us.

Andrew ClurmanCEO

Discover how you can increase revenue, reduce your tech costs and help your salespeople become more efficient

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6800

partners worldwide

42

of staff focused on innovation

31

in advertising revenue billed through Adpoint