A fully integrated omnichannel ad order management system, designed to solve the many challenges facing today’s multimedia publishers.
A single media sales solution
For years, publishers have relied on disparate systems to manage bookings across multiple media channels. The problem? These point solutions were never designed to handle cross-channel communication.
This causes a number of problems:
- Barriers are created between teams, e.g. print vs digital
- It becomes difficult to keep everyone on the same page
- There is no single source of truth for the business – everything is fragmented
- Data must be inputted several times, compromising data accuracy
- It prevents publishers from giving customers a wide portfolio of options
The bottom line is that revenue potential is limited, data security is threatened, and operational costs remain sky high.
If this sounds familiar, you need a single media sales solution that orchestrates all multichannel orders across the business, from print to digital and everything in between.
One place for every order
Adpoint OMS acts as a central repository for all orders captured across multiple sales channels. Covering print, digital, inserts, social events, and even broadcasts, it simplifies complex booking and delivery processes, and allows you to take control of all bookings, across all channels, from one place.
Our omnichannel OMS is one of the four key modules of Adpoint. This integrated order management functionality:
- Streamlines the multichannel media sell
- Centralizes planning and booking for all products in your portfolio
- Increases customer satisfaction rates and lifetime value
- Drives efficiency within your ad ops team
- Accelerates approvals and enables seamless fulfilments
- Significantly reduces operational expenses and increases cash flow
Multi-channel booking capabilities
One single process for every order
Real-time visibility
Easy to configure
Designed to accelerate approvals
Supports digital bookings
Benefits of Adpoint OMS
The key benefit of our ad operations management software is that it’s been built for media companies, by media experts, so every feature is geared towards your success. Adpoint OMS offers advanced, sector-specific order management functionality to help publishers automate and optimize their sales delivery for smoother operations.
By centralizing planning and booking for all products and services in your portfolio, Adpoint OMS enables faster publisher operations for happier advertisers. It integrates workflows, streamlines processes, improves productivity, and increases cash flow by getting orders booked quickly.
Above all else, Adpoint OMS is a scalable solution that can be adapted to support your changing business requirements, allowing you to grow well into the future.
Adpoint OMS system highlights
From managing pricing and ad inventory to generating proposals, confirming ads, tracking them, and reporting on performance, you can do everything in one place with Adpoint OMS’ advanced range of tools:
Bi-directional ad server integrations
with systems like Google Ads Manager, Smart AdServer, and Xandr. These integrations support targeting within product catalogs, inventory forecasting and reservations, and the booking and reconciliation of programmatic ads.
Digital audio support
with a full two-way integration to the premium audio publishing platform Adswizz.
Multi ad patterns
for easier planning and management of multimedia sales. Adpoint OMS supports digital, print, classified, and radio bookings, all within one order workflow that enables teams to collaborate quickly and easily.
Centralized avail checking
so that you can check inventory in real-time during the planning process, removing your reliance on external programs like Excel spreadsheets or Google Docs.
Adpoint OMS system highlights
From managing pricing and ad inventory to generating proposals, confirming ads, tracking them, and reporting on performance, you can do everything in one place with Adpoint OMS’ advanced range of tools:
Bi-directional ad server integrations
with systems like Google Ads Manager, Smart AdServer, and Xandr. These integrations support targeting within product catalogs, inventory forecasting and reservations, and the booking and reconciliation of programmatic ads.
Digital audio support
with a full two-way integration to the premium audio publishing platform Adswizz.
Multi ad patterns
for easier planning and management of multimedia sales. Adpoint OMS supports digital, print, classified, and radio bookings, all within one order workflow that enables teams to collaborate quickly and easily.
Centralized avail checking
so that you can check inventory in real-time during the planning process, removing your reliance on external programs like Excel spreadsheets or Google Docs.
Multichannel booking capabilities
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Adpoint OMS provides industry-leading OMS functionality across every ad channel, including digital (and DOOH), print, events, broadcast, and outdoor advertising. It’s a true end-to-end system that accounts for every order type you might want to offer, now and in the future.
One single process for every order
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From creating and sending the initial proposal to dispatching the final invoice, our ad order management solution does all the hard work for you with its series of built-in automation features, approval tools, and workflows.
Real-time
ad visibility
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View live inventories, enjoy automated targeting through an extensive product catalogue, and book orders quickly – all from the same place.
Easy to
configure
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Every aspect of Adpoint OMS can be pre-configured for a seamless user experience. You can set up, expand on, or amend everything within your advertising order management system, including your product catalog, inventory, pricing, discount rules, and approval queues.
Designed to accelerate approvals
Read more
Adpoint also takes the admin out of the checking process, intelligently collating every approval and confirming every element to ensure your team has everything they need. The system will notify the right people when approval is required for in-depth, multi-tiered discounts or inventory availability, and will automatically progress the order when this has been received. Staff can see straight away whether a deal has been approved, is pending approval, or has been rejected.
Supports digital
bookings
Read more
Adpoint boasts a drag-and-drop style interface with plenty of widgets to help you manage your working day in line with your systems and preferences. From budgets to sales performance data, you can set up your analytics dashboard to show you everything you need to help everyone work at their best.
Develop stronger connections between your teams
As well as taking the stress out of your day-to-day operations, our advertising OMS promotes efficiency and transparency between your teams. It empowers them to work more collaboratively; something that’s more important than ever in a more remote post-COVID world.
Diversify with ease
As advertising evolves, having the flexibility to move into new revenue streams is becoming increasingly important. Adpoint both guides and automates the selection process to make it fast and highly efficient, whichever channels you’re working with – and whichever channels you want to introduce further down the line.
Benefit from a truly system-agnostic media OMS
Acting as a central hub for all your fulfillment needs, Adpoint coordinates seamlessly with your product, planning, and delivery systems, and can be bi-directionally integrated into any ad serving or print production solution.
What’s more, all your booking and operations data will be fed into Adpoint Analytics for easy report building and sharing.
Develop stronger connections between your teams
As well as taking the stress out of your day-to-day operations, our advertising OMS promotes efficiency and transparency between your teams. It empowers them to work more collaboratively; something that’s more important than ever in a more remote post-COVID world.
Diversify with ease
As advertising evolves, having the flexibility to move into new revenue streams is becoming increasingly important. Adpoint both guides and automates the selection process to make it fast and highly efficient, whichever channels you’re working with – and whichever channels you want to introduce further down the line.
Benefit from a truly system-agnostic media OMS
Acting as a central hub for all your fulfillment needs, Adpoint coordinates seamlessly with your product, planning, and delivery systems, and can be bi-directionally integrated into any ad serving or print production solution.
What’s more, all your booking and operations data will be fed into Adpoint Analytics for easy report building and sharing.
Introducing Adpoint Workflow
Less time spent on administration means more of your hours can be set aside to focus on the lifeblood of your media business: the people who buy from you! Adpoint Workflow automates entire processes from the start of the sales journey to completion.
This add-on automates redundant, manual tasks based on predefined standard operating procedures (SOPs), enabling media companies to process orders quickly and accurately. It’s available with Adpoint Plus, our enhanced solutions suite that offers even greater system functionality to Adpoint users.
Discover how you can increase revenue, reduce your tech costs and help your salespeople become more efficient
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