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Your complete
subscription solution

Amplio is a subscription and audience monetisation solution that helps media companies optimise funnels and improve ROI.

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A case of lost audience revenue

Media companies spend massive budgets driving readers to their websites, and in turn many of them leave before they are engaged.

  • Are you turning off readers at the paywall?
  • Are you creating nurture journeys with potential customers?
  • Are you capturing this data to be utilized for future subscriber interactions?

Today’s world demands a monetisation strategy that continually feeds itself. To create one, you need technology that enables a true ‘test and learn’ approach.

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Audience monetization for media

The subscriptions industry is booming and is forecasted to grow to US$2419.69 billion by 2028.* Yet despite that, media sales is an industry fraught with slow-moving, disparate data systems. Through better understanding of your customers, you can acquire new subscribers, reduce churn, nurture users into making additional purchases, and gain a better understanding of the true value of their customer base.

All of this ensuring you grow your revenue, reduce your operational costs and simplify your technology infrastructure. Media companies and publishers that can be agile, efficient and meet customers where they are will be the ones that drive growth faster, reduce churn and can personalise their customer journeys.

*Reportlinker.com

Amplio is a subscription and audience monetisation solution that helps media companies realise their full revenue potential. All of this ensuring you grow your revenue, reduce your operational costs and simplify your technology infrastructure.

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Discover how you can achieve:

Up to

12

increase in
subscription
conversion

Annual subscription
revenue growth up to

56

Up to an

84

increase in engagement
through better targeting

Up to

44

savings in immediate
system costs

What can Amplio do for your business?

Amplio helps media companies realise their full revenue potential by:

  • Customizing data-driven journeys that are simple to set up and run
  • Reducing churn while acquiring new subscribers
  • Nurturing subscribers into making additional purchases
  • Understanding the true value of your customer base
  • Cutting your TCO by using one single system
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Key features of Amplio that optimise subscription funnels & improve ROI

1. Audience intelligence

Create powerful audience segments you can target

  • The only system providing audience insight using both subscription and ad revenue
  • Understand Total Customer Value with a Single Customer View.
  • Improve engagement and subscriber conversion from your audience segments.

2. Targeted engagement

Dynamic marketing capabilities

  • Quickly configure and deliver adaptive product offers, packages and nurture journeys using our simple drag-and-drop interface.
  • Prepare targeted email engagement with your chosen integrated marketing automation platform.
  1. Integrated marketing and subscription loops

  • Built-in CRM and finance automation for sales management and efficient order-to collection processes.
  • Efficiently manage your visitors, registered users and subscribers all in one user-friendly place.
  • Intelligent marketing automation built in to support customer acquisition and monetization.

4. Improved business process

Intelligent workflows and nurture journeys

  • Achieve real-time billing, revenue recognition & reporting, tailor-made to handle every stage of the subscription journey.
  • Easily manage cases within the system to ensure effective complaint management and simplify processes.

5. Integrated self-service

Let your subscribers manage their account for themselves.

  • Our Self-Service portal allows your subscribers to easily manage their accounts directly.
  • Amplio includes an updated Self-Service portal with each release, fully integrated and tested.

Key features of Amplio that optimise subscription funnels & improve ROI

1. Audience intelligence

Create powerful audience segments you can target

  • The only system providing audience insight using both subscription and ad revenue
  • Understand Total Customer Value with a Single Customer View.
  • Improve engagement and subscriber conversion from your audience segments.

2. Targeted engagement

Dynamic marketing capabilities

  • Quickly configure and deliver adaptive product offers, packages and nurture journeys using our simple drag-and-drop interface.
  • Prepare targeted email engagement with your chosen integrated marketing automation platform.
  1. Integrated marketing and subscription loops

  • Built-in CRM and finance automation for sales management and efficient order-to collection processes.
  • Efficiently manage your visitors, registered users and subscribers all in one user-friendly place.
  • Intelligent marketing automation built in to support customer acquisition and monetization.

4. Improved business process

Intelligent workflows and nurture journeys

  • Achieve real-time billing, revenue recognition & reporting, tailor-made to handle every stage of the subscription journey.
  • Easily manage cases within the system to ensure effective complaint management and simplify processes.

5. Integrated self-service

Let your subscribers manage their account for themselves.

  • Our Self-Service portal allows your subscribers to easily manage their accounts directly.
  • Amplio includes an updated Self-Service portal with each release, fully integrated and tested.

Discover how you can increase revenue, reduce your tech costs and help your salespeople become more efficient

Book a call

Amplio: show & tell

Join the audience at Lineup’s Annual Conference and watch our quick show and tell of Amplio. In under thirty minutes, our experts show you all the features of this innovative software inaction, from how its dynamic product catalog works to how it creates data-driven nurture journeys for increased revenue and reduced churn.

Looking for an advertising sales management solution?

Adpoint is the complete omnichannel sales and advertising solution for media companies that want to:

Incorporating CRM, OMS, finance and analytics into one seamless solution, adpoint streamlines all workflows and transactions between buyers and sellers to drive greater operational efficiencies across your entire organisation.

  • Streamline operations by using one solution instead of many
  • Make better use of data to improve business performance
  • Reduce admin time and become more efficient
  • Boost sales revenue for faster growth

Incorporating CRM, OMS, finance and analytics into one seamless solution, adpoint streamlines all workflows and transactions between buyers and sellers to drive greater operational efficiencies across your entire organization.

Explore Adpoint

Adpoint’s technology simplifies advertising sales and management – automating previously labor-intensive tasks, speeding up the entire order process with more efficient delivery, and providing sales with new tools and greater mobility.

Thomas KordsDirector, Strategic Projects, Admeira Group

Adpoint provides us with an opportunity to consolidate our technology stack and gain efficiency by having our sales process from end-to-end all in one system…This solution will improve the speed-to-market for our sales team and drive growth.

Jane HowardHead of Sales Operations and Support

For the first time, we have instant and easily-accessible intelligence on performance and revenue, and management are able to monitor the performance of each department, and of each campaign. We don’t have to rely on ‘gut feeling’. This intelligence can now inform our strategy, and we expect a knock-on effect on our efficiency and bottom line.

Shez ShafiqChief Operating Officer

The partnership with Lineup has been transformative for us, freeing up so much time and significantly reducing our operational complexity. The agility the Lineup platform provides for the future is a real game-changer for Gannett.

Rick BakerVP/Technology, Commerce Solutions

With so many media clients, Lineup has a great understanding of how companies like us operate, market and sell. So Amplio is purpose built for media organisations like us.

Andrew ClurmanCEO

Why choose Lineup?

Industry
expertise

We have in-depth knowledge of the media and advertising sectors and extensive software experience

Omnichannel
capabilities

Our robust technology offers both digital and print solutions

Strong long-term
relationships

93% of our clients consider our software critical to the success of their business

Competition-beating
software

Almost half of our team is dedicated to innovation

Proven
success

Over $31 billion in advertising revenue has been billed through adpoint to date

Fully configurable
platforms

Products that are fully flexible to meet your unique requirements

6800

partners worldwide

42

of staff focused on innovation

31

in advertising revenue billed through Adpoint