Modern marketers have access to a staggering 8,000+ Martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and…
Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the Covid-19 pandemic forced the world to press pause on…
It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the horizon of the media…
As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the…
Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact cost due…
Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to gain…
The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly at…
Big Tech has faced a growing backlash over its dominant role in the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected…
