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Lineup Systems’ web based advertising sales and management system Adpoint has successfully launched at leading Netherlands based publisher NDC Mediagroep.

The new Adpoint advertising system streamlines operations and reduces costs through automation of the entire billing process and integration with NDC’s third-party systems. Adpoint’s combined booking, CRM, and finance modules allow NDC’s sales teams to book advertising placements across digital, print display and classified formats with a single multi-channel order transaction.

Pioneering integrations

Adpoint’s versatile 100% web based format enabled NDC to integrate with core third party production, finance and self-service solutions to create a seamless and comprehensive advertising system. The project created the first instance in which Adpoint integrated with Classwizard’s DispoCloud Ad Asset Management, Material Pickup, Ad Makeup and advert approval and release workflows for print and digital content. It is also the first media billing process to support the Single Euro Payments Area (SEPA), a payment-integration initiative of the European Union for simplification of bank transfers denominated in euro.

Previously finance processes were separate from ad booking, but Adpoint now provides billing in one integrated system, streamlining financial operations, giving greater control over invoicing and helping to bring new insights through preventative query management.

The implementation supports 250 users at NDC Mediagroep and strengthens their approach as an innovative, audience-driven publisher making the most of multi-channel media opportunities. Until now, legacy booking systems have meant that cross-platform advertising orders required co-ordination across multiple systems. The Adpoint system brings inventory together within a single intuitive interface, significantly improving the efficiency and speed of advertising operations.

Sales Director at NDC Mediagroep Arjan Breedveld commented “This month we will publish over 70 titles within NDC Mediagroep so it was crucial that the implementation was smooth, swift and caused minimal disruption. We’re very pleased that the Lineup team worked with us closely to achieve this and to enable us to receive the benefits of Adpoint as quickly as possible”.

Michael Mendoza, CEO of Lineup, said: “We are excited by the successful launch of Adpoint at NDC Mediagroep. Adpoint is ideal for media businesses like NDC who want to transform their advertising revenue cost effectively by creating profitable new opportunities through technological innovation and a strong vision for success.”

About NDC Mediagroep

NDC is a Dutch publisher of newspapers, magazines and websites focused on three main provinces in the northern Netherlands: Drenthe, Friesland, and Groningen. It is owned by Mediahuis.

About Lineup

Lineup Systems is the leading global provider of media sales technology. Its cloud-based system,-¯Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.