Rossel-La Voix has recently adopted Lineup’s self-service tool Ad2order, which enables their
publishers to select and book obituary requirements directly.
All of Rossel-La Voix’s death notices will now be created, published, and invoiced using Adpoint and
Ad2order, removing much of the manual tasks involved with delivering more than 300 ads per day.
The project to deploy Ad2order for obituary ads was initially planned in two phases: first in Belgium,
then in France. The Belgian project went live in summer 2021, while the second French phase –
which included some additional enhancements for this market – was completed in December 2021.
The project has been very well received, with the client’s team already considering the move to be a
success for their organization, particularly in terms of ROI.
Rossel-La Voix will soon be extending use of Lineup’s innovation with their legal ads. Adopting
greater use of Ad2order in this way will help to automate a great deal of internal administration,
leading to more efficient and effective processes in-house.
Dawn Briddon, Director of Product & Marketing at Lineup, says: “We’re delighted that Rossel-La Voix is already seeing noticeable results after implementing our self-service booking system, and we are excited to be assisting the company with the further rollout of our solution into different divisions of their business. This [will be] a new challenge for us that will reinforce our partnership with Rossel-La Voix and that will confirm our involvement to help our customers to achieve their objectives.”
About Rossel
Groupe Rossel-La Voix is a major advertising provider servicing Nord-Pas de Calais, Picardy
Champagne-Ardenne and Normandy. Rossel-La Voix brings together local talents and energies to
enable innovation and creativity to significantly increase the performance of local advertisers’ me
and advertising campaigns. The organization is home to four media and communication brands: La
Voix Médias, Picardie Médias Publicité, Global Est Médias and Normandie Conseil Médias.
About Lineup
Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.
