A fully integrated omnichannel ad order management system, designed to solve the many challenges facing today’s multimedia publishers.
A single media sales solution
For years, publishers have relied on disparate systems to manage bookings across multiple media channels. The problem? These point solutions were never designed to handle cross-channel communication.
This causes a number of problems:
- Barriers are created between teams, e.g. print vs digital
- It becomes difficult to keep everyone on the same page
- There is no single source of truth for the business – everything is fragmented
- Data must be inputted several times, compromising data accuracy
- It prevents publishers from giving customers a wide portfolio of options
The bottom line is that revenue potential is limited, data security is threatened, and operational costs remain sky high.
If this sounds familiar, you need a single media sales solution that orchestrates all multichannel orders across the business, from print to digital and everything in between.
One place for every order
Adpoint OMS acts as a central repository for all orders captured across multiple sales channels. Covering print, digital, inserts, social events, and even broadcasts, it simplifies complex booking and delivery processes, and allows you to take control of all bookings, across all channels, from one place.
Our omnichannel OMS is one of the four key modules of Adpoint. This integrated order management functionality:
- Streamlines the multichannel media sell
- Centralizes planning and booking for all products in your portfolio
- Increases customer satisfaction rates and lifetime value
- Drives efficiency within your ad ops team
- Accelerates approvals and enables seamless fulfilments
- Significantly reduces operational expenses and increases cash flow
Funciones de reserva multicanal
Un único proceso para cada pedido
Real-time visibility
Fácil de configurar
Diseñado para acelerar las homologaciones
Admite reservas digitales
Benefits of Adpoint OMS
The key benefit of our ad operations management software is that it’s been built for media companies, by media experts, so every feature is geared towards your success. Adpoint OMS offers advanced, sector-specific order management functionality to help publishers automate and optimize their sales delivery for smoother operations.
By centralizing planning and booking for all products and services in your portfolio, Adpoint OMS enables faster publisher operations for happier advertisers. It integrates workflows, streamlines processes, improves productivity, and increases cash flow by getting orders booked quickly.
Above all else, Adpoint OMS is a scalable solution that can be adapted to support your changing business requirements, allowing you to grow well into the future.
Adpoint OMS system highlights
From managing pricing and ad inventory to generating proposals, confirming ads, tracking them, and reporting on performance, you can do everything in one place with Adpoint OMS’ advanced range of tools:
Bi-directional ad server integrations
with systems like Google Ads Manager, Smart AdServer, and Xandr. These integrations support targeting within product catalogs, inventory forecasting and reservations, and the booking and reconciliation of programmatic ads.
Digital audio support
with a full two-way integration to the premium audio publishing platform Adswizz.
Multi ad patterns
for easier planning and management of multimedia sales. Adpoint OMS supports digital, print, classified, and radio bookings, all within one order workflow that enables teams to collaborate quickly and easily.
Centralized avail checking
so that you can check inventory in real-time during the planning process, removing your reliance on external programs like Excel spreadsheets or Google Docs.
Adpoint OMS system highlights
From managing pricing and ad inventory to generating proposals, confirming ads, tracking them, and reporting on performance, you can do everything in one place with Adpoint OMS’ advanced range of tools:
Bi-directional ad server integrations
with systems like Google Ads Manager, Smart AdServer, and Xandr. These integrations support targeting within product catalogs, inventory forecasting and reservations, and the booking and reconciliation of programmatic ads.
Digital audio support
with a full two-way integration to the premium audio publishing platform Adswizz.
Multi ad patterns
for easier planning and management of multimedia sales. Adpoint OMS supports digital, print, classified, and radio bookings, all within one order workflow that enables teams to collaborate quickly and easily.
Centralized avail checking
so that you can check inventory in real-time during the planning process, removing your reliance on external programs like Excel spreadsheets or Google Docs.
Capacidades de reserva multicanal
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Adpoint OMS proporciona funciones de OMS líderes en el sector en todos los canales publicitarios, incluidos los digitales (y DOOH), impresos, eventos, retransmisiones y publicidad exterior. Es un verdadero sistema integral que tiene en cuenta todos los tipos de pedidos que quiera ofrecer, ahora y en el futuro.
Un único proceso para cada pedido
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Desde la creación y el envío de la propuesta inicial hasta el envío de la factura final, nuestra solución de gestión de pedidos de publicidad hace todo el trabajo duro por usted con su serie de funciones de automatización, herramientas de aprobación y flujos de trabajo integrados.
Real-time
ad visibility
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Vea los inventarios en tiempo real, disfrute de la selección automatizada a través de un amplio catálogo de productos y reserve pedidos rápidamente, todo desde el mismo lugar.
Easy to
configure
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Todos los aspectos de Adpoint OMS pueden preconfigurarse para que la experiencia del usuario sea perfecta. Puede configurar, ampliar o modificar todo dentro de su sistema de gestión de órdenes de publicidad, incluyendo su catálogo de productos, inventario, precios, reglas de descuento y colas de aprobación.
Diseñado para acelerar las homologaciones
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Adpoint también le libera de la carga administrativa del proceso de comprobación, cotejando de forma inteligente cada aprobación y confirmando cada elemento para garantizar que su equipo tiene toda la información que necesita. El sistema notifica a las personas adecuadas cuando se requiera la aprobación de grandes y/o múltiples descuentos o la disponibilidad del inventario, y hará avanzar el pedido automáticamente cuando se haya recibido. El personal puede ver directamente si una operación ha sido aprobada, está pendiente de aprobación o si ha sido rechazada.
Supports digital
bookings
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Adpoint cuenta con una interfaz de estilo "arrastrar y soltar" con multitud de widgets que le ayudarán a gestionar su jornada laboral de acuerdo con sus sistemas y preferencias. Desde presupuestos hasta datos de rendimiento de ventas, puedes configurar tu panel de análisis para que te muestre todo lo que necesitas para que todos trabajen al máximo.
Develop stronger connections between your teams
As well as taking the stress out of your day-to-day operations, our advertising OMS promotes efficiency and transparency between your teams. It empowers them to work more collaboratively; something that’s more important than ever in a more remote post-COVID world.
Diversify with ease
As advertising evolves, having the flexibility to move into new revenue streams is becoming increasingly important. Adpoint both guides and automates the selection process to make it fast and highly efficient, whichever channels you’re working with – and whichever channels you want to introduce further down the line.
Benefit from a truly system-agnostic media OMS
Acting as a central hub for all your fulfillment needs, Adpoint coordinates seamlessly with your product, planning, and delivery systems, and can be bi-directionally integrated into any ad serving or print production solution.
Además, todos sus datos de reservas y operaciones se introducirán en Adpoint Analytics para facilitar la creación y el uso compartido de informes.
Develop stronger connections between your teams
As well as taking the stress out of your day-to-day operations, our advertising OMS promotes efficiency and transparency between your teams. It empowers them to work more collaboratively; something that’s more important than ever in a more remote post-COVID world.
Diversify with ease
As advertising evolves, having the flexibility to move into new revenue streams is becoming increasingly important. Adpoint both guides and automates the selection process to make it fast and highly efficient, whichever channels you’re working with – and whichever channels you want to introduce further down the line.
Benefit from a truly system-agnostic media OMS
Acting as a central hub for all your fulfillment needs, Adpoint coordinates seamlessly with your product, planning, and delivery systems, and can be bi-directionally integrated into any ad serving or print production solution.
Además, todos sus datos de reservas y operaciones se introducirán en Adpoint Analytics para facilitar la creación y el uso compartido de informes.
Introducing Adpoint Workflow
Menos tiempo dedicado a la parte administrativa de su empresa significa que puede dedicar más tiempo a lo realmente importante de su negocio de medios de comunicación: ¡sus clientes! Adpoint Workflow automatiza todos los procesos desde el comienzo del proceso de ventas hasta su finalización.
This add-on automates redundant, manual tasks based on predefined standard operating procedures (SOPs), enabling media companies to process orders quickly and accurately. It’s available with Adpoint Plus, our enhanced solutions suite that offers even greater system functionality to Adpoint users.
Descubra cómo puede aumentar sus ingresos, reducir sus costes tecnológicos y ayudar a sus vendedores a ser más eficientes.
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en ingresos publicitarios facturados a través de Adpoint