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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
Why Adpoint’s Budget Functionality Is Essential for Publishers
In an industry as dynamic as publishing, sales teams should never be in the dark about how they’re performing against key metrics. Sales reps who can easily see how their performance compares…
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Your Guide to Subscription Pricing Strategies
Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success…
The Human Element of Cybersecurity
No one in the media industry can afford to overlook the risk of cyberattacks. From boutique publishing houses and community newspapers right up to major international conglomerates…
Walking for a cause: Lineup walks with The Soup Kitchen | Lineup
On August 4th, a group of Lineup’s staff gathered in London to walk a mile – or more – in the shoes of the city’s homeless population. We were guided by The Soup Kitchen, a London charity organization that provides…
Using Data to Leverage Subscriber Personalities
Know your audience. Now, more than ever before, that piece of advice is a key to success for publishers. Audiences increasingly want personalized experiences when consuming media, and publishers that can…
How Media Companies Are Shaking Up Subscriptions (With Ads)
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…
Why Automation is One Disruption Publishers Should Embrace
Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…
A sports day for Lineup’s London team
Last Friday saw the return (at last!) of the London office summer party. This year was a sports day and picnic, and luckily, we picked one of the warmest days of the year so far! The team congregated at one…
A Subscriber’s Journey: Why Are Nurturing Loops Essential?
After seeing subscriptions soar in the earlier stages of the Covid-19 pandemic, media companies are now focusing on keeping their current audiences engaged. When lockdowns and work-from-home arrangements were widespread…
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Is Your Technology Ecosystem Ready for the Cookieless Future?
As our recent Adweek report confirms, we have seen the future, and it is cookieless. Now that we have a better idea of what the future will bring for the digital advertising industry, publishers are asking…
Pride’s Effect on Publishers & Brands Continues to Expand
As June arrives every year, companies globally capitalize on Pride in their company advertising – whether that’s turning their logo into a rainbow flag, voicing their support on social media, or launching a product…
6 Publishing Industry Changes We’re Thankful For
This year has been more challenging than publishers and advertisers alike could have ever anticipated. In this new era we find ourselves in, digital transformation has accelerated at a rapid pace and on an…
4 Reasons to Conduct Best Practice Reviews of Your Tech
When you invest in a product—for example, a technology solution or even a car—you want to leverage its full potential. This often means you need to take a look under the hood (pun intended) to get a feel for…
