Ir al contenido principal

Preparing for the End of Cookies: 7 Steps Publishers Should Take

Preparing for the End of Cookies: 7 Steps Publishers Should Take

For the last few years, the ‘death of cookies’ has been a hot topic of conversation in digital advertising. Opinions are plentiful and practical advice has been scarce. But with survey data suggesting that many publishers are simply unprepared for what happens after the “funeral,” (with more than a third admitting they have no identity solution in place), it’s clear that the conversation needs to focus on practical steps forward.

Eso es exactamente lo que pretende este libro blanco sobre el fin de las galletas: dejar atrás el exceso de comentarios y esbozar lo que debe hacer para estar preparado.

FORMULARIO COMPLETO