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ESI Adds Lineup’s Immutable Storage Service for Additional Security

By November 30, 2022December 1st, 2022No Comments
ESI Media purchases Immutable Storage

LONDON, England. November 30th, 2022 – Lineup, a leader in media sales technology announced today that ESI Media has chosen Lineup’s Immutable Storage service as additional security to Adpoint, their advertising sales management solution.

With ever-increasing threats by cyber criminals to disrupt organizations large and small, Lineup’s newest security offering ensures an additional layer of protection to critical system backups. This restricted access is placed directly on the data, preventing any person or process from altering it.

“After learning how easy and cost effective this service is to enable, we signed on immediately.” Darsh Loganathan, Head of CRM and Commercial Systems, ESI Media.

This backup service resides in a secure repository which is separate from primary data centers. This allows for critical data to be restored quickly, even if the primary and backup copies have been deleted, changed, or corrupted.

“In addition to Lineup’s three levels of disaster recovery, this new service gives clients additional peace of mind and the best defense against ransomware attacks,” said Mark McCartney, Lineup’s Client Success Director.

About ESI Media

ESI Media is home to iconic media brands, the Independent and The Evening Standard, as well as growing broadcast platform London Live. Digital solutions are at the heart of what we do.
The Independent’s award-winning editorial content attracts over 22 million UK unique browsers each month making it twice the size of any other digital pureplay news provider. Globally the title regularly attracts over 100 million visitors. is the voice of London on the global stage, reaching 10.7 million unique visitors each month – an important digital platform to reach the key influencers who set trends nationally and globally.

About Lineup

Lineup Systems is the world’s leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett, New York Times and News Corp. Amplio is Lineup’s multi-channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup’s end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue. For more information, visit or connect on LinkedIn.


Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.