A fully integrated omnichannel ad order management system, designed to solve the many challenges facing today’s multimedia publishers.
A single media sales solution
For years, publishers have relied on disparate systems to manage bookings across multiple media channels. The problem? These point solutions were never designed to handle cross-channel communication.
This causes a number of problems:
- Barriers are created between teams, e.g. print vs digital
- It becomes difficult to keep everyone on the same page
- There is no single source of truth for the business – everything is fragmented
- Data must be inputted several times, compromising data accuracy
- It prevents publishers from giving customers a wide portfolio of options
The bottom line is that revenue potential is limited, data security is threatened, and operational costs remain sky high.
If this sounds familiar, you need a single media sales solution that orchestrates all multichannel orders across the business, from print to digital and everything in between.
One place for every order
Adpoint OMS acts as a central repository for all orders captured across multiple sales channels. Covering print, digital, inserts, social events, and even broadcasts, it simplifies complex booking and delivery processes, and allows you to take control of all bookings, across all channels, from one place.
Our omnichannel OMS is one of the four key modules of Adpoint. This integrated order management functionality:
- Streamlines the multichannel media sell
- Centralizes planning and booking for all products in your portfolio
- Increases customer satisfaction rates and lifetime value
- Drives efficiency within your ad ops team
- Accelerates approvals and enables seamless fulfilments
- Significantly reduces operational expenses and increases cash flow
Capacités de réservation multicanal
Un seul processus pour chaque commande
Real-time visibility
Facile à configurer
Conçu pour accélérer les approbations
Prise en charge des réservations numériques
Benefits of Adpoint OMS
The key benefit of our ad operations management software is that it’s been built for media companies, by media experts, so every feature is geared towards your success. Adpoint OMS offers advanced, sector-specific order management functionality to help publishers automate and optimize their sales delivery for smoother operations.
By centralizing planning and booking for all products and services in your portfolio, Adpoint OMS enables faster publisher operations for happier advertisers. It integrates workflows, streamlines processes, improves productivity, and increases cash flow by getting orders booked quickly.
Above all else, Adpoint OMS is a scalable solution that can be adapted to support your changing business requirements, allowing you to grow well into the future.
Adpoint OMS system highlights
From managing pricing and ad inventory to generating proposals, confirming ads, tracking them, and reporting on performance, you can do everything in one place with Adpoint OMS’ advanced range of tools:
Bi-directional ad server integrations
with systems like Google Ads Manager, Smart AdServer, and Xandr. These integrations support targeting within product catalogs, inventory forecasting and reservations, and the booking and reconciliation of programmatic ads.
Digital audio support
with a full two-way integration to the premium audio publishing platform Adswizz.
Multi ad patterns
for easier planning and management of multimedia sales. Adpoint OMS supports digital, print, classified, and radio bookings, all within one order workflow that enables teams to collaborate quickly and easily.
Centralized avail checking
so that you can check inventory in real-time during the planning process, removing your reliance on external programs like Excel spreadsheets or Google Docs.
Adpoint OMS system highlights
From managing pricing and ad inventory to generating proposals, confirming ads, tracking them, and reporting on performance, you can do everything in one place with Adpoint OMS’ advanced range of tools:
Bi-directional ad server integrations
with systems like Google Ads Manager, Smart AdServer, and Xandr. These integrations support targeting within product catalogs, inventory forecasting and reservations, and the booking and reconciliation of programmatic ads.
Digital audio support
with a full two-way integration to the premium audio publishing platform Adswizz.
Multi ad patterns
for easier planning and management of multimedia sales. Adpoint OMS supports digital, print, classified, and radio bookings, all within one order workflow that enables teams to collaborate quickly and easily.
Centralized avail checking
so that you can check inventory in real-time during the planning process, removing your reliance on external programs like Excel spreadsheets or Google Docs.
Capacités de réservation multicanal
Lire la suite
Adpoint OMS offre des fonctionnalités OMS de pointe sur tous les canaux publicitaires, y compris le numérique (et le DOOH), l'impression, les événements, la diffusion et la publicité extérieure. Il s'agit d'un véritable système complet qui prend en compte tous les types de commandes que vous souhaitez proposer, aujourd'hui et à l'avenir.
Un seul processus pour chaque commande
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De la création et de l'envoi de la proposition initiale à l'envoi de la facture finale, notre solution de gestion des ordres de publicité fait tout le travail à votre place grâce à sa série de fonctions d'automatisation, d'outils d'approbation et de flux de travail intégrés.
Real-time
ad visibility
Lire la suite
Consultez les stocks en temps réel, bénéficiez d'un ciblage automatisé grâce à un vaste catalogue de produits et passez rapidement vos commandes, le tout à partir du même endroit.
Easy to
configure
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Chaque aspect d'Adpoint OMS peut être préconfiguré pour une expérience utilisateur sans faille. Vous pouvez tout configurer, développer ou modifier dans votre système de gestion des commandes publicitaires, y compris votre catalogue de produits, votre inventaire, vos prix, vos règles de remise et vos files d'attente d'approbation.
Conçu pour accélérer les approbations
Lire la suite
Adpoint supprime également les tâches administratives liées au processus de vérification, en rassemblant intelligemment chaque approbation et en confirmant chaque élément pour garantir que votre équipe dispose de tout ce dont elle a besoin. Le système notifie les personnes concernées lorsque l'approbation est requise pour des remises approfondies, des remises à plusieurs niveaux ou la disponibilité des stocks, et fait automatiquement progresser la commande dès qu'elle a été reçue. Le personnel peut voir immédiatement si une transaction a été approuvée, si elle est en attente d'approbation ou si elle a été rejetée.
Supports digital
bookings
Lire la suite
Adpoint dispose d'une interface de type "glisser-déposer" avec de nombreux widgets pour vous aider à gérer votre journée de travail en fonction de vos systèmes et de vos préférences. Des budgets aux données de performance des ventes, vous pouvez configurer votre tableau de bord analytique pour vous montrer tout ce dont vous avez besoin pour aider chacun à travailler au mieux.
Develop stronger connections between your teams
As well as taking the stress out of your day-to-day operations, our advertising OMS promotes efficiency and transparency between your teams. It empowers them to work more collaboratively; something that’s more important than ever in a more remote post-COVID world.
Diversify with ease
As advertising evolves, having the flexibility to move into new revenue streams is becoming increasingly important. Adpoint both guides and automates the selection process to make it fast and highly efficient, whichever channels you’re working with – and whichever channels you want to introduce further down the line.
Benefit from a truly system-agnostic media OMS
Acting as a central hub for all your fulfillment needs, Adpoint coordinates seamlessly with your product, planning, and delivery systems, and can be bi-directionally integrated into any ad serving or print production solution.
De plus, toutes les données relatives aux réservations et aux opérations seront intégrées à Adpoint Analytics pour faciliter l'élaboration et le partage de rapports.
Develop stronger connections between your teams
As well as taking the stress out of your day-to-day operations, our advertising OMS promotes efficiency and transparency between your teams. It empowers them to work more collaboratively; something that’s more important than ever in a more remote post-COVID world.
Diversify with ease
As advertising evolves, having the flexibility to move into new revenue streams is becoming increasingly important. Adpoint both guides and automates the selection process to make it fast and highly efficient, whichever channels you’re working with – and whichever channels you want to introduce further down the line.
Benefit from a truly system-agnostic media OMS
Acting as a central hub for all your fulfillment needs, Adpoint coordinates seamlessly with your product, planning, and delivery systems, and can be bi-directionally integrated into any ad serving or print production solution.
De plus, toutes les données relatives aux réservations et aux opérations seront intégrées à Adpoint Analytics pour faciliter l'élaboration et le partage de rapports.
Introduction à Adpoint Workflow
Moins de temps consacré à l'administration signifie que vous pouvez consacrer plus d'heures à vous concentrer sur l'élément vital de votre activité média : les personnes qui achètent chez vous ! Adpoint Workflow automatise des processus entiers, du début à la fin du parcours de vente.
This add-on automates redundant, manual tasks based on predefined standard operating procedures (SOPs), enabling media companies to process orders quickly and accurately. It’s available with Adpoint Plus, our enhanced solutions suite that offers even greater system functionality to Adpoint users.
Découvrez comment vous pouvez augmenter votre chiffre d'affaires, réduire vos coûts techniques et aider vos vendeurs à devenir plus efficaces.
Réserver un appel6800
partenaires dans le monde entier
42
du personnel axé sur l'innovation
31
de revenus publicitaires facturés par l'intermédiaire d'Adpoint