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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
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Why Adpoint’s Budget Functionality Is Essential for Publishers
In an industry as dynamic as publishing, sales teams should never be in the dark about how they’re performing against key metrics. Sales reps who can easily see how their performance compares…
Your Guide to Subscription Pricing Strategies
Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success…
The Human Element of Cybersecurity
No one in the media industry can afford to overlook the risk of cyberattacks. From boutique publishing houses and community newspapers right up to major international conglomerates…
Walking for a cause: Lineup walks with The Soup Kitchen | Lineup
On August 4th, a group of Lineup’s staff gathered in London to walk a mile – or more – in the shoes of the city’s homeless population. We were guided by The Soup Kitchen, a London charity organization that provides…
Using Data to Leverage Subscriber Personalities
Know your audience. Now, more than ever before, that piece of advice is a key to success for publishers. Audiences increasingly want personalized experiences when consuming media, and publishers that can…
How Media Companies Are Shaking Up Subscriptions (With Ads)
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…
Why Automation is One Disruption Publishers Should Embrace
Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…
A sports day for Lineup’s London team
Last Friday saw the return (at last!) of the London office summer party. This year was a sports day and picnic, and luckily, we picked one of the warmest days of the year so far! The team congregated at one…
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Lineup spends a day at Mudchute Farm in London
As a global company, Lineup recognizes the importance of local community, and we contribute to ours – widespread though they may be! – whenever we can. With a pause during Covid-19, Lineup employees…
Outgrown Your Homegrown Solution?
While the media industry has experienced rapid digital transformation over the past few years, many companies are still relying on homegrown technology solutions for business-critical tasks. These systems…
14 Insightful Quotes About Advertising & Subscription
“[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and…
Is Your Technology Ecosystem Ready for the Cookieless Future?
As our recent Adweek report confirms, we have seen the future, and it is cookieless. Now that we have a better idea of what the future will bring for the digital advertising industry, publishers are asking…
