In the digital advertising world, programmatic advertising is more than just a trend: it’s a powerful digital advertising approach that’s here to stay. What does this mean for media companies aiming to stay…
Another year has gone by – and it seems that, despite the lingering effects of the Covid-19 pandemic, there is at least some positive news for publishers: global advertising spend has reached record levels…
As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital constantly evolves…
Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more critical today…
As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising campaigns…
It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the horizon of the media…
Big Tech has faced a growing backlash over its dominant role in the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected…
Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has…
Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health crisis and the…
Commercial radio started in the United States nearly a century ago. Since KDKA launched in November 1920, radio has broadcast historic world events, made music hugely popular, allowed people to be “at”…
We’re all constantly striving to be more time-efficient with our daily tasks, and by utilizing the most powerful OMS on the market with Adpoint, there are some simple ways you can gain back some of your…
The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to gain…
