Contributors
Afton Brazzoni
Afton helps B2B companies serve their audiences with captivating, refreshing, effective clarity through storytelling. She brings 12 years of experience in marketing and communications, with a background in journalism, to her mission to deliver clients excellent content that drives their businesses forward. Afton has extensive experience developing strategies and content for growth-oriented organizations such as technology companies, higher education institutions and the tourism industry, as well as for entrepreneurs.
Alexander Dundas
Alexander sits at the intersection of product and marketing for Zephr, a leading Customer Journey Orchestration solution based in the UK. He brings experience creating content and refining strategy for fast-growing SaaS startups in the media and technology industries, as well as a passion for disruptive solutions and intuitive tech.
Allee Gordon
Allee's passion for journalism, advocacy and strategic communications lead her to investigate the business world of media in an effort to understand what makes our world tick. For nearly a decade, Allee has worked as a senior strategist for several non-profit and advocacy groups.
Belle Wong
Belle is a freelance writer from Toronto, Canada. She specializes in SaaS, small business, and marketing copywriting, and likes to write novels in her spare time.
Neil Webster
Neil is an expert in helping media owners to grow their businesses. As the media industry becomes ever more complex, Neil believes that media owners need to manage every potential revenue stream and use business resources to maximize this. Before his role at Lineup, Neil was a commercial and managing director in several UK media businesses, running multimedia revenue streams and commercial teams.
Sarah Hartland
Sarah is passionate about making complex ideas accessible for all. Sarah has specialized in digital marketing strategy for B2B SaaS startups. Her love for news media and enterprise software brought her to Lineup in 2018, where she focused on thought leadership and digital marketing as Head of Marketing.
Tiffany Kelly
With nearly a decade of experience in digital media, Tiffany is passionate about finding new ways to innovate, problem-solve and drive the industry forward. Prior to her role as Digital Product Manager at Lineup, Tiffany was the Director of Digital Operations for a U.S. based publisher and a Sr. Digital Media Buyer at an automotive ad agency.
LATEST PUBLICATIONS
Using Data to Leverage Subscriber Personalities
Know your audience. Now, more than ever before, that piece of advice is a key to success for publishers. Audiences increasingly want personalized experiences when consuming media, and publishers that can…
How Media Companies Are Shaking Up Subscriptions (With Ads)
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…
Why Automation is One Disruption Publishers Should Embrace
Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…
A sports day for Lineup’s London team
Last Friday saw the return (at last!) of the London office summer party. This year was a sports day and picnic, and luckily, we picked one of the warmest days of the year so far! The team congregated at one…
