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Enterprise technology has transformed the way media corporations operate in recent years. As well as facilitating easier collaborations between teams and streamlining otherwise time-consuming admin processes, today’s systems can flex to help companies meet new opportunities and accommodate emerging revenue streams – two things that will inevitably result in more sales and greater revenue.

But often, the biggest sticking point for growing publishers is identifying the gaps in their IT infrastructure – and knowing how to find, deploy, and manage a setup that will help them achieve their pre-defined goals.

Part 1 of our Guide to Buying Enterprise Technology covered the steps you’ll need to take to establish clear organizational objectives. Our latest whitepaper ‘How to Drive Innovation by Identifying Gaps in Your Media Organization’s Technology’ builds on this by explaining how to conduct a thorough gap analysis of your systems from the perspective of every major department within your media business.

We’ll talk you through how to examine your legacy software to spot failings and inefficiencies, then identify which solutions need to be introduced in order to support a faster, smarter, and more connected way of working for everyone.

You’ll get:

  • Two examples of recent trends that put the industry in context and demonstrate the heightened need for technology systems that are both adaptable and agile
  • The common gaps that can exist within various teams – including your finance, sales, CRM, digital and analytics departments, plus your C-suite
  • A 5-step plan to help you conduct your own gap analysis, with advice on how to assess the effectiveness of your existing tech; align the gaps with your objectives; and create a plan for filling these gaps with appropriate solutions

Ready to get started?

Download ‘How to Drive Innovation by Identifying Gaps in Your Media Organization’s Technology’ here or below for expert guidance on carrying out a comprehensive gap analysis of your existing tech.

Once you’ve gained an in-depth understanding of where your shortcomings lie, and which elements of your system need to be improved or replaced, it’s time to take action. We would recommend booking a call with a member of our team to learn how our dedicated media lead to cash software, Adpoint, can streamline your operations, simplify your conversions processes, and make sure all your mission-critical data is accurate and accessible.


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.